American Greetings Properties Expands International Footprint for Care Bears.

US Based Licensor & Children's Entertainment Powerhouse Signs with MindWorks Entertainment for Care Bears First Foray into Japanese Market and Wild Pumpkin to Work with Hardy Marketing Solutions for Australia

NEW YORK -- American Greetings Properties, the intellectual property and outbound licensing division of American Greetings Corporation, continues to develop its 25-year old Care Bears property across various international licensing channels. MindWorks Entertainment has signed as exclusive Japanese licensing agent, marking the first time the Care Bears have been officially licensed in that market. This fall will also be an exciting time for the brand's Australian presence, as American Greetings Properties' new Australian licensing agent, Wild Pumpkin, in conjunction with local firm Hardy Marketing Solutions, takes the Care Bears on a 25th Anniversary jaunt.

"American Greetings Properties has always valued international expansion of its properties as a top priority and takes pride in the evolution of its brands across the globe. Taking the Care Bears as an example, we've successfully licensed and marketed this brand in more than 70 international territories, with retail sales topping $2 billion worldwide over the past 25 years," said Donna Bruschi, Director of International Licensing, American Greetings Properties. "Now with the Care Bears official entrance into Japan and fortified presence in Australia, this brand can truly be called a worldwide sensation."

American Greetings Properties, together with MindWorks Entertainment, plan on debuting the Care Bears at specialty and trendsetting retailers with high-end collectibles, fashion apparel and accessories, stationery, and customized mobile content, with a target audience of boys and girls ages 3-6. Upon entrance into Japan at the end of 2007, official Care Bears licensed goods will be sold in key retailers such as Village Vanguard, Sony Plaza, Kiddyland, and other venues that sell licensed character merchandise.

The Care Bears were launched onto the Australian and U.S. scene in 1983 as a social expressions line and in 2003 for the reintroduction of the brand. In turn, Australia has experienced huge growth and expansion beyond social expressions and toys, into apparel, house wares, games, footwear, sporting goods, accessories, etc. Hardy Marketing Solutions has worked on the brand for several years and helped bridge the transition between local agents by continuing to build retail programs, promotional events, and brand presence. Wild Pumpkin now serves as the Australian Licensing Agent and in concordance with Hardy Marketing, works directly with American Greetings Properties to expand the Care Bears across a variety of licensing and entertainment channels, with this fall being the biggest season yet.

The Care Bears' CGI feature film "Oopsy Does It" will make its Australian debut in November, with a significant promotional push by kids' charity, the Starlight Foundation. Additionally, every major Australian retailer is participating in some way with the Care Bears 25th Anniversary:

* Influential retailer Myer's will have a Care Bears destination shop in the flagship Melbourne store

* Purchase any Care Bears product at K-Mart stores and receive a 25th Anniversary Activity Pack, including coloring book, growth chart, stickers, poster and pencils

* The Coles retail group (Myer and Target stores) will feature an exclusive range of Care Bears beanies in the birthday month of November, as a purchase with purchase.

* Target will feature Care Bears in-store character appearances and point of sale distribution during Baby week

* Toys "R" Us will include Care Bears point of sale and character appearances at various new store openings

In addition to Hardy Marketing and Wild Pumpkin, American Greetings Properties continues its partnerships with Australian DVD partner Magna Pacific and master toy partner, Funtastic.

About American Greetings Properties

American Greetings intellectual property and outbound licensing division, American Greetings Properties, was established to develop multi-platform entertainment, licensing, merchandising and promotional campaigns for its classic properties, as well as develop a new series of character brands. The impetus for setting up the division was inspired by the success of two properties, Care Bears and Strawberry Shortcake, which have each made $2 billion in retail sales, $4 billion collectively. For more information, visit www.agpbrands.com

About American Greetings Corporation

American Greetings Corporation (NYSE: AM) is one of the world's largest manufacturers of social expression products. Along with greeting cards, its product lines include gift wrap, party goods, stationery, calendars, ornaments and electronic greetings. Located in Cleveland, Ohio, American Greetings generates annual net sales of approximately $1.7 billion. For more information on the Company, visit http://corporate.americangreetings.com.

About The Care Bears

When introduced by American Greetings in 1982, the CARE BEARS property helped teach kids about the importance of caring and sharing. Led by Cheer Bear, Tenderheart Bear, Share Bear and other beloved characters, the CARE BEARS connected with children and families the world over. In 2002, the CARE BEARS made a grand re-entrance and sparked consumer demand for CARE BEARS products among a new generation of kids and teens, as well as parents who originally grew-up with the brand. America's favorite bears have generated over $2 billion in retail sales worldwide since the re-launch of the property in 2002, demonstrating its appeal as a true classic and evergreen property. Along with an updated look, new products, home entertainment, and a new television series set to debut in Fall 2007, the CARE BEARS continue their caring and sharing mission in 2007 and beyond. CARE BEARS is a registered trademark of Those Characters from Cleveland, Inc. All Rights Reserved.