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American Generations: Who They Are, and How They Live, 5th ed.


1885070691

American American, river, 30 mi (48 km) long, rising in N central Calif. in the Sierra Nevada and flowing SW into the Sacramento River at Sacramento. The discovery of gold at Sutter's Mill (see Sutter, John Augustus) along the river in 1848 led to the California gold rush of  generations; who they are, and how they live, 5th ed.

Ed. by The Editors of New Strategist strat·e·gist  
n.
One who is skilled in strategy.

Noun 1. strategist - an expert in strategy (especially in warfare)
strategian

market strategist - someone skilled in planning marketing campaigns
 Publications.

New Strategist Pub., Inc.

2005

501 pages

$89.95

Hardcover

E178

This resource for marketing professionals analyzes government statistics to identify current trends in the lifestyles of Americans. The first chapter profiles five generations, from the affluent elderly WWII WWII
abbr.
World War II


WWII World War Two
 generation to the "millennial" generation of people born into the high tech world. The remaining ten chapters describe the similarities and differences among these generations in areas such as education, health, spending, and living arrangements. The fifth edition features a new section on the housing market, as well as the results of the American Time Use Survey.

([c] 2005 Book News, Inc., Portland Portland, town, England
Portland, town (1991 pop. 12,945), Dorset, S England. It is on the Isle of Portland, a small rocky peninsula. Portland stone has been used in St. Paul's Cathedral and other important London buildings. Lobsters and crabs are harvested.
, OR)
COPYRIGHT 2005 Book News, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005 Gale, Cengage Learning. All rights reserved.

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Publication:Reference & Research Book News
Article Type:Book Review
Date:Nov 1, 2005
Words:123
Previous Article:Americans and Their Homes: Demographics of Homeownership, 2d ed.
Next Article:The American marketplace; demographics and spending patterns, 7th ed.
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