American General and WNBA Announce Marketing and Advertising Partnership; Agreement Positions American General as Official Sponsor of the WNBA.Business/Sports Editors & Basketball Writers HOUSTON--(BUSINESS WIRE)--April 5, 2000 American General (NYSE NYSE See: New York Stock Exchange :AGC AGC Automatic Gain Control AGC Automotive Glass Cartridge (fuse) AGC Associated General Contractors AGC Associated General Contractors of America AGC Atypical Glandular Cells AGC Attorney-General's Chambers ) and The Women's National Basketball Association The Women's National Basketball Association (WNBA) is an organization governing a professional basketball league for women in the United States. The league was formed in 1996 as the women's counterpart to the NBA. (WNBA WNBA Women's National Basketball Association WNBA World Ninepin Bowling Association WNBA Wannabe Nasty Boys Association WNBA Women's National Book Association, Inc. WNBA Warszawski Nurt Basketu Amatorskiego ) today jointly announced a multi-year marketing partnership whereby American General will serve as sponsor of the WNBA. In addition to airing commercials on all nationally televised WNBA games, the company will also sponsor the American General Halftime Report. The WNBA enters its fourth season on Monday, May 29, 2000. "The excitement surrounding the WNBA provides an excellent platform to extend our 'Live the Life You've Imagined' advertising campaign, the centerpiece of our branding effort," said Robert M. Devlin, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of American General. "We are pleased to be associated with the talented athletes of the WNBA and believe American General's partnership with the league will help us build one of the most recognized and trusted brand names in financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. ." "We are delighted to welcome American General, an established leader in the financial services industry, as our newest league partner," said WNBA President Val Ackerman Valerie B. "Val" Ackerman was born on November 7, 1959 in New York City[1] but grew up in nearby Pennington, New Jersey, United States. She is an attorney, sports executive, and former basketball player. . "We have been impressed by American General's commitment to the growth of women's sports and women's basketball in particular, and we are confident that this will be a mutually beneficial relationship for many years." As an official sponsor of the WNBA, American General will receive marketing and advertising rights to promote its brand and the financial products and services it offers. The partnership also includes rights to WNBA league and team logos and related trademarks used in both national and regional promotional events and materials. In addition, American General will gain advertising rights to the WNBA playoff and championship games and All-Star game logos and promotional items. American General's highly successful national branding program includes the "Live the Life You've Imagined" television and print advertising campaign, which appears on network and cable television and in many of the nation's leading business publications. The campaign, launched in October 1998, differentiates American General in the financial services marketplace and positions the company as a leading provider of financial solutions. American General is one of the nation's largest diversified financial services organizations with assets of $117 billion and shareholders' equity Shareholders' Equity A firms' total assets minus its total liabilities. Equivalently, it is share capital plus retained earnings minus treasury shares. Shareholders' equity is the amount by which a company is financed through common and preferred shares. of $7.7 billion. Headquartered in Houston, it is a leading provider of retirement services, investments, life insurance, and consumer loans to more than 12 million customers. American General common stock is listed on the New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Pacific, London, and Swiss stock exchanges. The WNBA begins its fourth season on Monday, May 29, 2000. The league, which attracted over 2 million fans during 1999, will expand to 16 from 12 teams this season, with new teams in Indiana, Miami, Portland, and Seattle. For more information on the WNBA, visit http://www.wnba.com. |
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