American Gamblers Prefer Bush To Kerry According To New National Survey.ORLANDO Orlando, city, United States Orlando (ôrlăn`dō), city (1990 pop. 164,693), seat of Orange co., central Fla., in a lake region; inc. 1875. In a citrus fruit and farm area, it is one of the world's most visited vacation spots. , Fla. -- A new "Portrait of American American, river, 30 mi (48 km) long, rising in N central Calif. in the Sierra Nevada and flowing SW into the Sacramento River at Sacramento. The discovery of gold at Sutter's Mill (see Sutter, John Augustus) along the river in 1848 led to the California gold rush of Gamblers," co-authored by Yesawich, Pepperdine, Brown & Russell and The Innovation Group, has revealed some fascinating insights into the lifestyles, social values, gaming behavior and political preferences of active gamblers. Scheduled for publication in October, the survey details the results of in-depth interviews conducted with a nationally-represented sample of 2,500 active gamblers, defined as adults who visited a casino casino or cassino (both: kəsē`nō). 1 Card game played with a full deck by two to four players. Its origins are obscure though it probably traces back to the Italian game of Scopa. for the primary purpose of gambling on at least one occasion during the previous twelve months. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the survey, 49% of active gamblers say they are likely to vote for Bush rather than Kerry (47%) in the forthcoming presidential election. Only 3% support Ralph Nader The results of the survey reveal that just over one out of four (27%) American adults are "active gamblers." Just over four out of ten (43%) are between the ages of 39 and 57 (43%). Fully 81% are white, and 19% are classified as "multicultural mul·ti·cul·tur·al adj. 1. Of, relating to, or including several cultures. 2. Of or relating to a social or educational theory that encourages interest in many cultures within a society rather than in only a mainstream culture. ." And just over six out of ten (63%) enjoy an annual household income over $50,000 annually. On average, they took just under seven day trips to casinos A list of casinos. Antigua and Barbuda
Not surprisingly, Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. is viewed as the "most desirable gambling destination" (78%), followed by Atlantic City Atlantic City, city (1990 pop. 37,986), Atlantic co., SE N.J., an Atlantic resort and convention center; settled c.1790, inc. 1854. Situated on Absecon Island, a barrier island 10 mi (16. (33%) and Reno/Tahoe (19%). The survey probed respondents' opinions on the most important attributes of a casino in order to understand the services and amenities most likely to drive traffic. These included the number and type of games, service, food and beverage F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods. facilities, entertainment, atmosphere, recreational amenities and psychological considerations. Topping the list were "overall service" (86%), the "safety and security of the gaming facility" (85%) and "satisfaction with service provided by casino employees" (84%). At the other end of the continuum Continuum (pl. -tinua or -tinuums) can refer to:
Slots are preferred over table games by two-thirds of active gamblers (66% versus 29%), and reel slot machines are their favorite. Only 8% of active gamblers are "familiar" with Class II gaming machines See video game console. . When it comes to driving casino traffic, hotel offers (whether free or discounted, 84% and 67% respectively) top the list of preferred incentives for active gamblers. Special food and beverage offers appeal to slightly over half of all active gamblers. Just under half of active gamblers (49%) have ever played in a native-American casino. Fully 43% of those who have visited native-American casinos consider them "better" than the other casinos in which they have played (36% said "the same, and 21% said "worse"). Almost half (49%) read a newspaper everyday, yet 74% now have access to the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the and they spend an average of 2.9 hours online daily. Further details on how to order a copy of the Portrait of American Gamblers or access the nationally-projectable data base may be obtained online by visiting http://www.portraitofgamblers.com.
MOST DESIRABLE GAMBLING DESTINATIONS
(ALL MENTIONS)
Casino
Gamblers
%
Would Like To Gamble In:
Las Vegas 78
Atlantic City 33
Reno/Tahoe 19
Laughlin 6
Biloxi, Mississippi 6
Arizona 5
Connecticut 5
New Orleans 4
Tunica, Mississippi 4
Bahamas 4
INTEREST IN CASINO SLOTS
Casino
Gamblers
%
Extremely/Very Interested In:
Reel slot machines 50
Video poker 33
Video slot machines 32
Video lottery terminals 10
Class II machines 9
CASINO PROMOTIONS
MOST MOTIVATIONAL CASINO PROMOTIONS
Casino
Gamblers
%
Extremely/Very Likely:
Free hotel room offer 84
Discounted hotel room offer 67
Free tickets to concerts or special events 56
Cash or match play offer 55
Special food & beverage offer 51
Direct contact by casino host 27
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