Printer Friendly
The Free Library
22,728,043 articles and books

American Frozen Food Institute announces staff additions: new hires to support long-term growth strategy.



The American Frozen Food Institute American Frozen Food Institute (AFFI) is a trade association and lobbying group based in McLean, Virginia for manufacturers and distributors of frozen food. AFFI promotes frozen food to consumers and other groups, and organizes conventions for its members.  (AFFI) has announced the addition of three members to its staff.

Jorge Martinez Jorge Martínez may refer to:
  • Jorge 'Aspar' Martínez, Spanish motorcycle racer.
  • Jorge Andrés Martínez, Uruguayan soccer player.
  • Jorge Martínez, Mexican soccer player.
  • Admiral Jorge Martínez Busch, Commander-in-chief of the Chilean Navy (1990-1997).
 joins AFFI as vice president of communications.

Throughout his 15 years in the communications and government affairs fields, Martinez has set the standard for uncovering solutions while developing a reputation for putting together winning strategies when communications is the key to victory. He has an extensive background in dealing with situations that involve balancing public opinion, public policy and political considerations.

Martinez will direct AFFI's communications and marketing activities--including management of AFFI's brand and identity, promotion of conventions and meetings, and the organization's long-term communications strategy for growth. In addition, he will oversee the communications operations for AFFI's managed associations, including the Food Processing Food processing is the set of methods and techniques used to transform raw ingredients into food for consumption by humans or animals. The food processing industry utilises these processes.  Environmental Conference, Frozen Potato Products Institute, International Frozen Food Association, National Frozen Pizza Institute National Frozen Pizza Institute is a trade association and lobbying group based in McLean, Virginia, USA, which promotes the interests of manufacturers and distributors of frozen pizza.

It is affiliated with the American Frozen Food Institute.
, National Yogurt Association and the Texas-Mexico Frozen Food Council.

Prior to joining AFFI, Martinez served as partner in the public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  firm, Arcadian Communications. Through the years, he served as press secretary for the U.S. Department of Justice, advance representative for The White House, director of public and government affairs for Jefferson Consulting Group, and as a strategic advisor for numerous political and governmental organizations. Additionally, Martinez was a senior associate at the Washington, DC public relations firm Greener and Hook, where he advised an impressive roster of Fortune 500 companies, trade associations, coalitions and political candidates in their bids for public office. Martinez attended Bentley College Bentley College is located at 175 Forest Street in Waltham, Massachusetts, 10 miles west of Boston. Founded as a school of accounting and finance in Boston's Back Bay neighborhood, Bentley moved to Waltham in 1968 and today is ranked 31 on Business Week's top 100 undergrad  in Waltham, Massachusetts One of the early centers of the Industrial Revolution in northern America, Waltham is a city in Middlesex County, Massachusetts, United States. The population was 59,226 at the 2000 census.  where he majored in business administration.

Amanda K. Shapiro has also joined AFFI as manager of conventions and meetings. Shapiro will take part in the planning and implementation of all AFFI events. She will have a significant role in the execution of the AFFI Frozen Food Convention and the Food Processing Environmental Conference.

Shapiro joins AFFI from The Boeing Company, where she served for five years as customer relations specialist and protocol officer in the company's Arlington, Virginia offices. Prior to her position at Boeing, Shapiro was an analyst at Quarterdeck (Quarterdeck Corporation, Marina del Rey, CA) A pioneering software company, founded in 1983, that offered a variety of utilities, diagnostics, connectivity and Internet products for the PC and Macintosh.  Investment Partners in Washington, D.C., and was a client associate at Merrill Lynch in Fort Walton Beach, Florida Fort Walton Beach is a city in Okaloosa County, Florida, United States. As of 2004, the population estimate for Fort Walton Beach, Florida is 19,992 recorded by the U.S. Census Bureau.[2]

Fort Walton Beach is a year round fishing and beach resort.
. She graduated cum laude from Tulane University in New Orleans, with a B.S. in marketing and finance. Shapiro attended protocol officer training at the Protocol School of Washington.

Finally, Jason S. Bassett joins AFFI as manager of legislative affairs. Bassett will work with Sue Siemietkowski, AFFI's vice president of legislative affairs, to increase AFFI's profile on Capitol Hill and to advocate for frozen food issues.

Bassett comes to AFFI from the U.S. Senate Committee on Small Business and Entrepreneurship, where he served as a member of the Committee's minority professional staff.

Previously, he served as Special Assistant to the Administrator of Business and Cooperative Programs for Rural Development at the U.S. Department of Agriculture. Bassett has also served as a field operations specialist for the U.S. Small Business Administration (SBA SBA
abbr.
Small Business Administration

Noun 1. SBA - an independent agency of the United States government that protects the interests of small businesses and ensures that they receive a fair share of government
), and legislative assistant in the SBA's Office of Congressional and Legislative Affairs. He is a graduate of George Mason University Named after American revolutionary, patriot and founding father George Mason, the university was founded as a branch of the University of Virginia in 1957 and became an independent institution in 1972.  where he earned a B.A. in political science.

"These individuals bring a wealth of experience and knowledge to our existing team at the American Frozen Food Institute," said Leslie G. Sarasin, President and Chief Executive Officer of AFFI. "I look forward to working with them as AFFI continues to provide the best representation for our member companies. Jorge, Amanda and Jason will strengthen and grow our relationships to an even higher level of productivity and success."
COPYRIGHT 2007 Frozen Food Digest, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007 Gale, Cengage Learning. All rights reserved.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:AFFI's Washington Watch: Reported by the American Frozen Food Institute in conjunction with Frozen Food Digest magazine
Publication:Frozen Food Digest
Date:Oct 1, 2007
Words:588
Previous Article:American Frozen Food Institute Joins 'Coalition for a Stronger FDA': group advocates for increased support and resources for FDA.
Next Article:Henningsen announces promotions and new hires.
Topics:



Related Articles
Is That Food Really GM-Free? AFFI Seeks Strict Guidelines.
AFFI pro-freezing initiative advances in Congress: U. S. House of Representatives passes agriculture appropriations bill that includes AFFI's...
The American Frozen Food Institute (AFFI) and the Western United States Agricultural Trade Association (WUSATA) are joining forces for the second...
The American Frozen Food Institute (AFFI) and the National Frozen and Refrigerated Foods Association (NFRA) are announcing the launch of a bold new...
AFFI fights cuts in FDA funding.
AFFI frozen food convention gives 'Western' new name, enhancements.
AFFI announces 2007 Government Action Summit; member companies encouraged to participate in Frozen Food Filibuster.
Frozen food forum for industry execs heats up; AFFI confirms Durant as keynote speaker, Pollster Zogby returns.
AFFI CEO Sarasin joins Food Safety Partnership board of directors.
AFFI applauds Senator Kohrs effort to strengthen FDA funding.

Terms of use | Copyright © 2014 Farlex, Inc. | Feedback | For webmasters