American Floral Outlines Lawson Benefits At Analyst Conference.

MINNEAPOLIS--(BUSINESS WIRE)--May 27, 1999--

CTO to Address 550 Attendees at AMR Enterprise Applications Conference

Lawson Software, a provider of Self-Evident Applications(TM) (SEA) for the NetGeneration, today announced that AMR Research, a leading industry and marketing analysis firm, has selected Terry Byers, chief technology officer (CTO) for American Floral Services, Inc. (AFS), to speak at its "Enterprise Application Strategies Conference." The conference, taking place June 2-4 in Scottsdale, Ariz., focuses on the use of innovative software applications to bring value to enterprise application investments.

Oklahoma City-based AFS, the largest independent flowers-by-wire service in the world, uses the LAWSON INSIGHT II Business Management System to automate and manage its financials, human resources, procurement and supply chain processes. Byers will speak on the business value and opportunities realized by AFS with its LAWSON INSIGHT II Business Management System implementation.

As chief technology officer for American Floral Services, Byers leads all AFS technology strategies to support the company's operations and business objectives. Byers, a 29 year technology veteran, joined AFS in 1986. Byers holds a Bachelor of Science degree in Architecture from Texas A&M University and a Bachelor of Business Administration degree in Computer Science from the University of Central Oklahoma.

AFS is the nation's leading international flowers-by-wire service. AFS provides design and management training, educational publications, marketing support and computer software for AFS Florists throughout the world. AFS Florists can send flower orders through more than 24,000 AFS Florists serving more than 27,000 cities in North America and to 50,000 international affiliates in 185 countries worldwide.

Founded in 1986, Boston-based AMR Research is the pre-eminent industry and market analysis firm specializing in enterprise applications and related trends and enabling technologies. Tracking more than 500 leading software and service providers, AMR Research helps Global 1,000 companies evaluate, select, and manage new systems for every part of the enterprise, including logistics and supply-chain management, Enterprise Resource Planning (ERP), Manufacturing Execution Systems (MES), Customer Relationship Management (CRM), and electronic/internet commerce. Registration information for the AMR Enterprise Application Strategies Conference is available on the AMR Web site at http://www.amrresearch.com/conferences.

Lawson Software, a $238 million provider of Self-Evident Applications(TM) (SEA) for the NetGeneration, offers role-based Web solutions for financials, human resources, procurement, supply chain and performance management. Lawson has distinguished itself competitively through a unique blend of feature-rich customer solutions, technology innovation and user-friendly support. Lawson Software has been acclaimed by technology analysts for its innovative and unique use of leading-edge technologies, like Self-Evident Applications(TM) (SEA) on the Web, and Drill Around(TM) for integrated, cross-application data access.

Red Herring magazine names Lawson "the strongest private ERP company" and lists Lawson among the world's top 50 private companies. The Information Technology Association of America asserts Lawson is the first to be certified for Year 2000 compliance. Offering LAWSON INSIGHT(R) II for UNIX, NT and AS/400 platforms, Lawson has offices in 15 countries, more than 20 distributors worldwide and a 96 percent client retention over five years. The company is headquartered in Minneapolis and London. Additional information about Lawson Software is available on the company's Web site, http://www.lawson.com, or by calling [phone].

Lawson and LAWSON INSIGHT are registered trademarks of Lawson Software. Other company and product names are the trademarks of their respective companies.