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American Fire Retardant Corp. To Launch Test for ``3-in-1 Hero'' Infomercial This Weekend.


Business Editors

SAN DIEGO--(BUSINESS WIRE)--Aug. 1, 2002

-American Fire Retardant fire retardant Public health A chemical used to resist combustion, which may contain polybrominated biphenyls and antimony oxide  Corp. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:AFRC AFRC Air Force Reserve Command (formerly AFRES)
AFRC Armed Forces Revolutionary Council (Sierra Leone)
AFRC Agricultural and Food Research Council (United Kingdom) 
) (www.americanfireretardant.com), a fire protection company that specializes in fire prevention and fire containment today announced that the company will begin test marketing on television of its "3-in-1 Hero" Infomercial this weekend with Charter Communications Charter Communications NASDAQ: CHTR is an American company providing cable television, high-speed Internet, and telephone services to more than 5.7 million customers in 29 states. It is the third-largest publicly traded cable operator in the U.S. .

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Bill Fawcett, the producer of the 3-in-1 Hero Infomercial, "We purposely delayed the airing of the Infomercial by one week, so we could make sure that the price point was right and that the testimonials were motivating. Everyone loved the Infomercial. I'm glad we took the time to make sure everything was right."

"3-in-1 Hero" is a recently developed fire retardant product that also has the properties of being a stain and soil release and an antimicrobial product in that it reduces the growth of mites and thereby reduces seasonal allergies.

"I am anticipating very positive results from the general public on the infomercial and the 3-in-1 Hero product," stated American Fire Retardant Corp. Steve Owens.

About American Fire Retardant Corp.

American Fire Retardant Corp. is in the business of developing, manufacturing and marketing a line of interior and exterior fire retardant chemicals. The company provides fire resistive resistive /re·sis·tive/ (re-zis´tiv) pertaining to or characterized by resistance.  finishing services through its "Textile Processing Center" for commercial users.

American Fire Retardant Corp. also designs new technology for future fire resistive applications that are being mandated by local, state and governmental agencies. Additionally, the company is active in the construction industry as sub-contractors for fire stop and fire film installations.

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 for Forward-Looking Statements: Except for historical information contained herein, the statements in this new release are forward-looking statements that involve risks and uncertainties and are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause the company's actual results in the future periods to differ materially from forecasted results. There can be no assurance as to the amount of revenue that will be generated from the "AFRC" infomercial.
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Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Comment:American Fire Retardant Corp. To Launch Test for ``3-in-1 Hero'' Infomercial This Weekend.
Publication:Business Wire
Geographic Code:1USA
Date:Aug 1, 2002
Words:339
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