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American Fire Retardant Corp. Signs Contract with Fawcett Productions, Inc. for Production of Infomercial Featuring Fyberix 2000-V.


Business & Environmental Editors

SAN DIEGO--(BUSINESS WIRE)--March 13, 2002

American Fire Retardant fire retardant Public health A chemical used to resist combustion, which may contain polybrominated biphenyls and antimony oxide  Corp. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:AFRC AFRC Air Force Reserve Command (formerly AFRES)
AFRC Armed Forces Revolutionary Council (Sierra Leone)
AFRC Agricultural and Food Research Council (United Kingdom) 
), (www.americanfireretardant.com), a fire protection company that specializes in fire prevention and fire containment announced today that the Company has signed a contract with Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region,  based Fawcett Productions, Inc. for the production of a Broadcast-Quality Infomercial featuring Fyberix 2000-V, a recently developed aerosol fire retardant.

Fawcett Productions, Inc. is one of America's premier direct-response firms, producing award-winning infomercials and video marketing sales strategies for an international clientele. Founded in 1986, the company has sold millions of dollars of consumer products, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 and new products for clients worldwide.

Fawcett has been the recipient of the Jordan Whitney Award for Infomercial Excellence, the Aurora Award The Prix Aurora Awards are given out annually for the best Canadian science fiction and fantasy literary works from that year, and are awarded in both English and French. The event is organized by Canvention and the awards are given out by the Canadian SF and Fantasy Association,  for the Best Infomercial in 1997, two Clios for production of direct-response TV Commercials and a Cannes Film Award for Best Sports Documentary, Spanish Infomercial Telemundo Award Best in Class, Ricardo Montalban's Travel Club.

"We are very excited about Fawcett Productions' capabilities. Bill Fawcett has produced successful videos for NuSkin International, Fund America, Nutrition for Life, TravelMax, Mannetech, Herbal Life, Enrich International and many more," stated American Fire Retardant Corp. President Stephen Owens.

Under terms of the agreement, Fawcett Productions will be responsible for the production of a Broadcast-Quality Infomercial, a 60-second radio spot, a 60-second direct-response TV Commercial and also the implementation and back-end administration of the Fyberix 2000-V direct-response campaign.

"Knowing what I know about what sells on TV, I am highly confident of the success that lies ahead for American Fire Retardant Corp. and their products," commented Bill Fawcett, President of Fawcett Productions.

About American Fire Retardant Corp.

American Fire Retardant Corp. is in the business of developing, manufacturing and marketing a line of interior and exterior fire retardant chemicals. The company provides fire resistive resistive /re·sis·tive/ (re-zis´tiv) pertaining to or characterized by resistance.  finishing services through its "Textile Processing Center" for commercial users.

American Fire Retardant Corp. also designs new technology for future fire resistive applications that are being mandated by local, state and governmental agencies. Additionally, the company is active in the construction industry as sub-contractors for fire stop and fire film installations.

Fyberix(TM) 2000-V is a product that is applied to fabrics, such as mattresses, drapes drape  
v. draped, drap·ing, drapes

v.tr.
1. To cover, dress, or hang with or as if with cloth in loose folds: draped the coffin with a flag; a robe that draped her figure.
, and upholstery and makes them flame retardant. This product, formally available only for commercial application, provides for the safety of homes and lives from fire.

In addition to flame-retarding capabilities, this three in one product also acts as a disinfectant that inhibits bacterial, viral and fungal growth, and finally as a soil and stain release. Each 16-oz aerosol can is able to cover up to 40 square feet and is non-toxic and earth friendly.

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 for Forward-Looking Statements:

Except for historical information contained herein, the statements in this new release are forward-looking statements that involve risks and uncertainties and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. Forward-looking statements involve known and unknown risk and uncertainties, which may cause the Company's actual results in the future periods to differ materially from forecasted results. There can be no assurance that any infomercial or other advertisement will be responsible for generating revenues for "AFRC" or that substantial future purchases of Fyberix 2000-V will occur.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 13, 2002
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