American Fire Retardant Corp. Conducts Focus Group For Infomercial Product.

Business Editors

NEWPORT BEACH, Calif.--(BUSINESS WIRE)--April 25, 2002

American Fire Retardant Corp. (OTCBB:AFRC) (AFRC) (www.americanfireretardant.com), a fire protection company that specializes in fire prevention and fire containment announced today that the Company recently hired the Fawcett Group to conduct two focus groups to test consumer acceptance of its new 3-in-1 Hero product.

It had been determined beforehand that the primary buyer of the product will be women. Each focus group was comprised of eleven participants. Group A was 100% women, age 24 to 50. Group B was comprised of eight women and three men ranging in age from 35 to 60.

Members of the focus group were ask to evaluate the packaging, logo/name and price point for the 3-in-1 Hero product. According to moderator, Derek Partridge, "The acceptance of the product was overwhelmingly positive." He went on to say, "All of the participants agreed that the product name 3-in-1 Hero was a 5 on a scale of 1 to 5 with 5 being the highest." Participant, Jane Wallace, concludes, "The name is great! It accurately describes that the product offers 3 protections with 1 application."

Partridge explains, "A great deal of time was spent on discussing the launch price of the 3- in-1 product. Three price points were presented and evaluated. Both groups affirmed that the retail price point should be $19.95." Marsha Coleman comments, "I had some reservations about the price point because I couldn't figure out how the Aerosol Can would be able to spray hard to get to places. I was pleased to learn that the price includes attachments to insure that you will be able to reach those hard to get to places."

Focus group members were shown the first video draft of the 3-in-1 animated logo and animation of the dust mites found in carpets and mattresses. Jill Fransen smiles, "I really thought the animated fireman and the Doctor in the 3-in-1 Aerosol Can were really clever marketing." Mike Jacobs adds, "I don't know if I would buy a can, but I surely will tell my wife to buy a couple of cans."

"Video Taping is scheduled at the end of May and we expect to be airing the 3-in1 Infomercial in the first week of June," stated Bill Fawcett, President of Fawcett Productions.

About American Fire Retardant Corp.

American Fire Retardant Corp. is in the business of developing, manufacturing and marketing a line of interior and exterior fire retardant chemicals. The company provides fire resistive finishing services through its "Textile Processing Center" for commercial users.

American Fire Retardant Corp. also designs new technology for future fire resistive applications that are being mandated by local, state and governmental agencies. Additionally, the company is active in the construction industry as sub-contractors for fire stop and fire film installations.

Safe Harbor for Forward-Looking Statements: Except for historical information contained herein, the statements in this new release are forward-looking statements that involve risks and uncertainties and are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause the Company's actual results in the future periods to differ materially from forecasted results.