American Fire Retardant Corp. Announces Launch of National Ad Campaign for TreeSafe.

Business Editors

SAN DIEGO--(BUSINESS WIRE)--Nov. 19, 2003

American Fire Retardant Corp. (OTCBB:AFRR) announced today that the national cable and broadcast direct response television advertising campaign for their TreeSafe product will begin airing this Saturday, Nov. 22, 2003. According to Scott Paternoster, president of Chief Media NYC, "Our company has launched the TreeSafe national direct-response television advertising campaign. The 60-second spots will air on more than 60+ stations and will run over 300 spots in both national cable and local broadcast in the week beginning this Saturday." Paternoster explains, "The campaign will build in volume every week throughout the remainder of the holiday season. It will be expanded into more national cable and local broadcast stations as it continues." Paternoster concluded by saying, "The following markets were chosen because of consumer research: Albany, Denver, Detroit, Norfolk, Philadelphia, Richmond and Syracuse, plus other local markets."

Paternoster explains, "The ads will run as Direct Response rotations, i.e., they are bought in blocks so precise timing and airing is determined by the media provider, not by Chief Media."

Steve Owens, president of AFRC, was pleased to announce, "This campaign was recently inaugurated and supplements the previously arranged campaign that will also begin airing shortly." Owens concluded by saying, "We have invested hundreds of thousands of media dollars to insure the sales success of TreeSafe and expect a successful holiday season."

About American Fire Retardant Corp.

American Fire Retardant Corp. (OTCBB: AFRR -- www.americanfireretardant.com) is in the business of developing, manufacturing and marketing a line of interior and exterior fire retardant products. American Fire Retardant Corp. also designs new technology for future fire resistive applications that are being mandated by local, state and governmental agencies. Additionally, the company is active in the construction industry as sub-contractors for fire stop and fire film installations.