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American Fire Retardant Corp. Announces Dates for Infomercial Video Taping.


Business Editors

SAN DIEGO--(BUSINESS WIRE)--June 11, 2002

American Fire Retardant fire retardant Public health A chemical used to resist combustion, which may contain polybrominated biphenyls and antimony oxide  Corp. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:AFRC AFRC Air Force Reserve Command (formerly AFRES)
AFRC Armed Forces Revolutionary Council (Sierra Leone)
AFRC Agricultural and Food Research Council (United Kingdom) 
) (www.americanfireretardant.com), a fire protection company that specializes in fire prevention and fire containment today announced that Fawcett Productions will be video taping the Company's infomercial on June 19-20.

"We are extremely satisfied with the prospects of American Fire Retardant Corp's infomercial featuring the `3-In-1 Hero,'" stated Bill Fawcett, President of Fawcett Productions, one of America's premiere Direct Response companies.

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Bill Fawcett, the show's Producer: "Every month we receive submittals from companies wanting to use the power of the Infomercial format to market their products. In most cases, the DRTV DRTV Direct Response Television (media)  format is not appropriate, nor will it maximize profitability. When `AFRC' approached us with their 3-in-1 protection product, it met our fundamental criteria for a potentially successful DRTV Infomercial."

Amongst Fawcett's many creative awards are the Jordan Whitney and Aurora Awards for Infomercial Excellence.

Besides AFRC's being the premiere fire retardant and fireproofing fireproofing, method of making normally combustible materials as nearly noncombustible as possible. Fireproofing generally applies to textiles and construction materials that are treated with a solution or coating of some substance that will tend to retard their  product on the market, it also has the properties of being a stain repellent and an antimicrobial product, in that it kills mites and thereby reduces seasonal allergies. With these 3 properties in mind, Steve Owens
For the Heisman Trophy-winning football player, see Steve Owens (football).


Stephen David Owens (born September 21, 1956 in Toronto, Ontario) is a politician in Ontario, Canada.
, President of AFRC, calls the product the "3-in-1 Hero."

"The Infomercial format is the last bastion for small and start-up companies to bring their product profitably to market. Today's cost to gain shelf space and advertising product is prohibitive for the small businessman. The Infomercial format has been responsible for selling millions of dollars worth of cosmetics, health equipment, vitamins and motivational tapes. The best example of the latter is Billy Blank's Tai Bo videotapes that have sold millions of dollars worth of product. That's the reason why we've chosen the Infomercial format to launch our 3-in-1 product," stated American Fire Retardant President Stephen Owens.

About American Fire Retardant Corp.

American Fire Retardant Corp. is in the business of developing, manufacturing and marketing a line of interior and exterior fire retardant chemicals. The company provides fire resistive resistive /re·sis·tive/ (re-zis´tiv) pertaining to or characterized by resistance.  finishing services through its "Textile Processing Center" for commercial users.

American Fire Retardant Corp. also designs new technology for future fire resistive applications that are being mandated by local, state and governmental agencies. Additionally, the company is active in the construction industry as sub-contractors for fire stop and fire film installations.

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 for Forward-Looking Statements: Except for historical information contained herein, the statements in this new release are forward-looking statements that involve risks and uncertainties and are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause the Company's actual results in the future periods to differ materially from forecasted results. There can be no assurance as to the amount of revenue that will be generated from the "AFRC" infomercial.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Comment:American Fire Retardant Corp. Announces Dates for Infomercial Video Taping.
Publication:Business Wire
Geographic Code:1USA
Date:Jun 11, 2002
Words:472
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