American Fire Retardant Corp. Announces Dates for Infomercial Video Taping.Business Editors SAN DIEGO--(BUSINESS WIRE)--June 11, 2002 American Fire Retardant Corp. (OTCBB:AFRC AFRC - Agricultural and Food Research Council (United Kingdom) AFRC - Air Force Reserve Command (formerly AFRES) AFRC - Air Force Reserve Component AFRC - Air-Fuel Ratio Control (Caterpillar) AFRC - Albion Fisheries Research Centre (Mauritius) AFRC - Armed Forces Reconstitution Committee (Pakistan) AFRC - Armed Forces Recreation Centers AFRC - Armed Forces Reserve Center AFRC - Armed Forces Revolutionary Council (Sierra Leone)) (www.americanfireretardant.com), a fire protection company that specializes in fire prevention and fire containment today announced that Fawcett Productions will be video taping the Company's infomercial on June 19-20. "We are extremely satisfied with the prospects of American Fire Retardant Corp's infomercial featuring the `3-In-1 Hero,'" stated Bill Fawcett, President of Fawcett Productions, one of America's premiere Direct Response companies. According to Bill Fawcett, the show's Producer: "Every month we receive submittals from companies wanting to use the power of the Infomercial format to market their products. In most cases, the DRTV DRTV - Direct Response Television (media) format is not appropriate, nor will it maximize profitability. When `AFRC' approached us with their 3-in-1 protection product, it met our fundamental criteria for a potentially successful DRTV Infomercial." Amongst Fawcett's many creative awards are the Jordan Whitney and Aurora Awards for Infomercial Excellence. Besides AFRC's being the premiere fire retardant and fireproofing fireproofing, method of making normally combustible materials as nearly noncombustible as possible. Fireproofing generally applies to textiles and construction materials that are treated with a solution or coating of some substance that will tend to retard their ignition. Fireproofing of TextilesTextiles for use indoors are soaked in fire-retardant solutions made up mostly of boric acid and borax. product on the market, it also has the properties of being a stain repellent and an antimicrobial product, in that it kills mites and thereby reduces seasonal allergies. With these 3 properties in mind, Steve Owens, President of AFRC, calls the product the "3-in-1 Hero." "The Infomercial format is the last bastion for small and start-up companies to bring their product profitably to market. Today's cost to gain shelf space and advertising product is prohibitive for the small businessman. The Infomercial format has been responsible for selling millions of dollars worth of cosmetics, health equipment, vitamins and motivational tapes. The best example of the latter is Billy Blank's Tai Bo videotapes that have sold millions of dollars worth of product. That's the reason why we've chosen the Infomercial format to launch our 3-in-1 product," stated American Fire Retardant President Stephen Owens. About American Fire Retardant Corp. American Fire Retardant Corp. is in the business of developing, manufacturing and marketing a line of interior and exterior fire retardant chemicals. The company provides fire resistive finishing services through its "Textile Processing Center" for commercial users. American Fire Retardant Corp. also designs new technology for future fire resistive applications that are being mandated by local, state and governmental agencies. Additionally, the company is active in the construction industry as sub-contractors for fire stop and fire film installations. Safe Harbor for Forward-Looking Statements: Except for historical information contained herein, the statements in this new release are forward-looking statements that involve risks and uncertainties and are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause the Company's actual results in the future periods to differ materially from forecasted results. There can be no assurance as to the amount of revenue that will be generated from the "AFRC" infomercial. |
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