American Fire Retardant Corp. Announces Acquisition of Wilson Marketing Company.Business Editors SAN DIEGO--(BUSINESS WIRE)--April 22, 2004 American Fire Retardant fire retardant Public health A chemical used to resist combustion, which may contain polybrominated biphenyls and antimony oxide Corp. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :AFRT AFRT American Financial Realty Trust AFRT Association Française pour la Recherche Thérapeutique AFRT Armed Forces Relief Trust AFRT Association Française pour la Recherche sur la Trisomie 21 AFRT Archivio Fotografico della Regione Toscana ) announced today that it has acquired Wilson Marketing Company in a cash and stock transaction. The acquisition includes its product line, patents and trademarks. The acquisition will join Wilson Marketing Company (WMC WMC Winter Music Conference WMC Weill Medical College (Cornell University) WMC Wisconsin Manufacturers and Commerce (Madison, WI) WMC Westchester Medical Center WMC Western Mining Corporation ), a 19-year-old integrated sales and marketing firm, and American Safety Products, AFRC's division commissioned to take the consumer, industrial, OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and and consumer products line to market. The result is a total value proposition that brings AFRC AFRC Air Force Reserve Command (formerly AFRES) AFRC Armed Forces Revolutionary Council (Sierra Leone) AFRC Agricultural and Food Research Council (United Kingdom) immediate sales volume and will help design complete marketing solutions for its Life Safety products line. For nearly 20 years, WMC has been building its reputation as the premiere provider of sales, marketing and product support services Product Support Services, more commonly referred to as PSS, is the Microsoft business unit with primary responsibility for responding to end-user and partner requests for assistance with the company's products and services. to a global marketplace. WMC will maintain its Chicago, Illinois, and Hong Kong offices and its name, and the AFRC management team will remain intact. Wilson Marketing Company has successfully launched new products, marketed several brands and developed many new marketing concepts. Their sales and marketing network consists of 12 Sales groups that cover most channels of distribution including mass merchants, discounters, specialty stores, manufacturers and distribution companies. Wilson's sales and marketing team will be responsible for developing markets for AFRC's line of Fire Safety products in all channels of distribution including Mattress Stores, Home Goods, Hardware Stores, Furniture Stores and the major Drug Chains. Ken Wilson, founder of WMC said, "With the enforcement of the new laws regarding flammability standards for mattresses going into effect in 2005, the public is going to become more aware of fire safety products, and American Safety Products is committed to being the leader in this new industry." Wilson's team has been working with flame retardant fireplace rugs, non aerosol fire extinguishers, barbecue gloves, fire-proof Christmas wreaths and home fire-retardant kits for furniture and window treatments. Mr. Wilson added, "Our mission is to be the Scotchguard of Flame Retardants." Stephen F. Owens, President of AFRC said today, "We proved at the recent AHMA AHMA American Hardware Manufacturers Association AHMA American Holistic Medical Association AHMA American Hotel & Motel Association AHMA Atlanta High Museum of Art (Atlanta, GA) Hardware Show in Chicago that we now have the ability to access major markets which will positively impact all segments of our business. With proven industry experience and over 100 sales and marketing professionals, WMC has the demonstrated ability to deliver results." About American Fire Retardant Corporation American Fire Retardant Corp. (OTCBB:AFRT) -- www.americanfireretardant.com, is in the business of developing, manufacturing and marketing a line of interior and exterior fire retardant products. American Fire Retardant Corp. also designs new technology for future fire resistive resistive /re·sis·tive/ (re-zis´tiv) pertaining to or characterized by resistance. applications that are being mandated by local, state and governmental agencies. Additionally, the company is active in the construction industry as sub-contractors for fire stop and fire film installations. Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. for Forward-Looking Statements: Except for historical information contained herein, the statements in this news release are forward-looking statements that involve risks and uncertainties and are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause the Company's actual results in the future periods to differ materially from forecasted results |
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