American Fire Retardant Announces Reasons for Delay to Ad Campaign.

Business Editors

SAN DIEGO--(BUSINESS WIRE)--April 16, 2003

American Fire Retardant Corp. (OTCBB:AMFR), According to Jim Wheeler, AFRC's marketing director, "The 3-in-1 Hero TV Campaign has been temporarily delayed, not cancelled as rumors have suggested. The direct-response national television advertising campaign is scheduled to air as soon as the media buying services receives an Inventory Affidavit from the fulfillment Company that the product is ready to be shipped and the labels comply with all the regulations relating to a liquid product such as the 3-in-1 Hero."

Wheeler explains, "In December 2002, the FCC passed a regulation that requires all advertising agencies and media stations to be in receipt of the Inventory Affidavit before airing any advertising. We are confident that all parties will have signed off and the campaign will begin by the end of this month."

Randy Betts, Comptroller of AFRC, makes the point, "It is counter-productive for the investors to keep calling the company because of the time it consumes it doesn't allow us to run our business. The mere inference that the campaign will not air shortly is unwarranted. We have spent a large amount of time and money to get 3-in-1 Hero out to the public and it is necessary to make sure that everything is in place for it to be a successful campaign. I would also like to remind the shareholders that this is a product we have been using commercially for many years and anticipate it to be very successful in the consumer market."

Raoul L. Carroll, CEO of AFRC, says, "I would like to apologize for the earlier press release regarding scheduling. We released that based on the fact that we thought all elements were in place, including having the product on hand." Carroll concludes, "Due to the new FCC rules regarding media regulation, we are unable to air any advertising until the product is ready to ship, not just on hand. Once the labels arrive and the product is ready to ship, the advertising will start airing which we anticipate to be before the end of the month."

Safe Harbor for Forward-Looking Statements: Except for historical information contained herein, the statements in this news release are forward-looking statements that involve risks and uncertainties and are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause the company's actual results in the future periods to differ materially from forecasted results.