American Fire Retardant Announces Readiness for National TV Launch Week of April 7, 2003.

Business Editors

SAN DIEGO--(BUSINESS WIRE)--April 3, 2003

American Fire Retardant Corp. (OTCBB:AMFR), today announced that all preparations have been completed for the direct-response 3-in-1 Hero national television campaign which will launch next week.

Jim Wheeler, AFRC's marketing director, stated, "As we announced earlier, Greenwood and Hall as been retained as our Call Center and Taylored Services has been hired as our Fulfillment Center. We are pleased to announce that they are fully prepared for the television campaign to launch nationally next week."

Steve Owens, president of AFRC, said, "We now have everything in place to launch the television campaign for 3-in-1 Hero and all systems are working very well. We are very excited about this campaign and anticipate it to be a major success for American Fire Retardant in 2003. Consumers will be able to order the 3-in-1 Hero directly from our website or call an 800 number which will be shown in the television ad."

About 3-in-1 Hero - 3-in-1 Hero is a spray-on fire retardant for fabrics that prevents flame from starting on draperies, upholstery, rugs and other similar fabrics. Of course, it also inhibits microorganisms such as dust mites and provides UV protection for the fabric.

Steve Owens adds, "AFRC has worked for several years to bring 3-in-1 Hero to the retail market and we are extremely pleased that it is going to be available to the public for protecting their homes from fires that start on furniture or draperies." Owens concludes by saying, "I think the public is going to be very excited about this product as it can protect their home and lives from fire and also help all those people with allergies to dust mites and other microorganisms. We anticipate a very successful response from consumers as we know it can improve their quality of life."

Safe Harbor for Forward-Looking Statements: Except for historical information contained herein, the statements in this news release are forward-looking statements that involve risks and uncertainties and are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause the Company's actual results in the future periods to differ materially from forecasted results.