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American Fire Retardant Announces Marketing Agreement with Delta Ventures.


Business Editors

SAN DIEGO--(BUSINESS WIRE)--June 27, 2003

American Fire Retardant fire retardant Public health A chemical used to resist combustion, which may contain polybrominated biphenyls and antimony oxide  Corp. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:AFRR AFRR Alpha Frame Rate Reduction
AFRR Air Force Recognition Ribbon
AFRR Associação Fluminense de Radioamadorismo e Rádio do Cidadão (Portugese) 
) announced today that they have signed a manufacturer's representative agreement with Delta Ventures to market its TreeSafe fire retardant for Xmas trees and wreaths.

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Steve Owens
For the Heisman Trophy-winning football player, see Steve Owens (football).


Stephen David Owens (born September 21, 1956 in Toronto, Ontario) is a politician in Ontario, Canada.
, president of AFRC AFRC Air Force Reserve Command (formerly AFRES)
AFRC Armed Forces Revolutionary Council (Sierra Leone)
AFRC Agricultural and Food Research Council (United Kingdom) 
, "We chose Delta Ventures for this partnership because of its sales contacts and in-depth knowledge of per-inquiry television sales generation." Owens explains, "For our TreeSafe to be on the shelves and aisle bins of major retail outlets for the Christmas season, the Company's marketing and sales efforts needed to start now and Delta Ventures was prepared to begin immediately." Owens continues, "The marketing plan that Delta presented was very comprehensive in that it set forth the four markets they will be focusing their sales efforts on. The first sales venue will be Major Retail Chains. The second sales arena will be direct-response television which is projected to begin the second week in November. The fourth target market is comprised of Xmas Tree Lots. We will be contacting national and local charity organizations, churches and commercial enterprises to sell them pallets of TreeSafe. The fourth venue is TreeSafe e-commerce sales on the Internet.

Ed Grysiewicz, Delta Ventures' managing partner, enthusiastically projects, "We believe that TreeSafe will be a big sales hit during the Xmas selling season. We already have interest from resellers worldwide. With the fire season here and the media covering the fires, buyers are much more receptive to hear fire retardant sales presentations." He reflects, "It is a very sobering fact that over the holidays there will be more than 1200 holiday related fires which will cause deaths, injuries, and untold millions in property damage. TreeSafe is a great insurance policy that your Christmas Holidays will be safe."

Ben Root, Delta Ventures director of licensing concludes, "This multi-year global sales and marketing agreement reflects American Fire Retardants' commitment to expanding its Company's sales worldwide. We are pleased to have the opportunity to utilize our sales acumen to expand AFRCs." Steve Owens adds, "This agreement offers AFRC a unique pathway into new markets and new customers. It's a Win/Win for all parties!"

About American Fire Retardant Corp.

American Fire Retardant Corp. (OTCBB:AFRR -- www.americanfireretardant.com), is in the business of developing, manufacturing and marketing a line of interior and exterior fire retardant products. American Fire Retardant Corp. also designs new technology for future fire resistive resistive /re·sis·tive/ (re-zis´tiv) pertaining to or characterized by resistance.  applications that are being mandated by local, state and governmental agencies. Additionally, the company is active in the construction industry as sub-contractors for fire stop and fire film installations.

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 for Forward-Looking Statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
: Except for historical information contained herein, the statements in this news release are forward-looking statements that involve risks and uncertainties and are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause the Company's actual results in the future periods to differ materially from forecasted results.
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Publication:Business Wire
Geographic Code:1USA
Date:Jun 27, 2003
Words:500
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