American Fire Retardant Announces Launch of 3-in-1 Hero TV Advertising.

Business Editors

SAN DIEGO--(BUSINESS WIRE)--May 16, 2003

American Fire Retardant Corp. (OTCBB: AMFR) announced today that the television campaign for 3-in-1 Hero will begin airing in New York City the week of May 19, 2003 and St. Louis the week of May 26, 2003. In New York City, the advertising will air on NY1 News 14 times, TimeWarner City Cable 55 times, and WCBS 5 times Monday through Sunday in various slots as outlined in their press release of May 11, 2003. In St. Louis, the ads will run on KPLR 10 times and KTVI 7 times.

Stephen F. Owens, President of AFRC, said "After expending much effort in both time and money, we are pleased to announce that the 3-in-1 Hero television advertising campaign is going to air in New York next week and in St. Louis the following week. We will make further announcements as the ads are scheduled with television stations in other cities."

Mr. Owens concludes by saying, "Although the anticipated consumer reaction to our new product, 3-in-1 Hero, is exciting, we continue to operate all other areas of our business as we have for over 16 years. We expect that 3-in-1 Hero will become an integral part of our business, just as our fabric treatment, sales of our other fire retardant products, and applying fire retardant materials to structural steel have been for many years."

Safe Harbor for Forward-Looking Statements: Except for historical information contained herein, the statements in this news release are forward-looking statements that involve risks and uncertainties and are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause the Company's actual results in the future periods to differ materially from forecasted results.