American Express and AOL Time Warner Announce Multi-year Strategic Alliance to Showcase American Express Products Across Multiple AOL Time Warner Properties, Increase Card Usage and Expand Rewards Redemption Options.Business Editors/High-Tech Writers NEW YORK--(BUSINESS WIRE)--Jan. 8, 2002 AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Time Warner (NYSE NYSE See: New York Stock Exchange : AOL) and American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. Company (NYSE: AXP The brand name Digital gave to its first family of Alpha-based computers. In 1998, Digital was acquired by Compaq. See Alpha. ) today announced a strategic, cross-platform marketing alliance to promote multiple American Express products across a wide variety of AOL Time Warner assets, increase American Express(R) Card usage and acceptance, and expand redemption options for the American Express Membership Rewards(R) program. The multi-year alliance will showcase the power of the American Express brand and the breadth of the company's products and services. Working together, the two companies will develop new and innovative content and distribution channels for American Express marketing and advertising initiatives across a wide range of AOL Time Warner media properties, including Turner television networks, Time Inc. publications, Warner Music Group Warner Music Group (WMG) is one of the four major record labels. Warner Music Group also has a publishing arm, Warner/Chappell Music, which dates back to 1929, when Jack Warner, president of Warner Bros. Pictures Inc. , and America Online See AOL. and AOL Time Warner interactive brands. The new alliance consolidates previous long-standing agreements between a variety of American Express and AOL Time Warner divisions, while significantly expanding the companies' relationship through the development of a series of innovative advertising and event marketing programs using AOL Time Warner's on-air, print, online, and music and entertainment assets. Consumers can expect to see advertising featuring American Express in television advertising across Turner television properties which may include CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. , TNT TNT: see trinitrotoluene. TNT in full trinitrotoluene Pale yellow, solid organic compound made by adding nitrate (−NO2) groups to toluene. and TBS Superstation; print advertising through Time Inc. magazines such as FORTUNE, MONEY, TIME, and PEOPLE; and online on a variety of America Online and AOL Time Warner interactive brands such as AOL, CNNMoney.com and FORTUNE.com. The alliance calls for expanding American Express Card acceptance to all AOL Time Warner subscription services, including AOL, Time Warner Cable This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. , and Time Inc. magazines. In addition, the companies will work on joint initiatives to build the share of American Express Card spending on AOL Time Warner properties. AOL Time Warner also will join American Express Membership Rewards -- the largest program of its kind with more than 9 million enrollees worldwide. Enrolled Cardmembers will be able to turn their American Express Card charges into points redeemable for a variety of AOL Time Warner goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. , beginning with magazine subscriptions. The companies will also investigate collaborating on additional business-building initiatives in the future. Bob Pittman, Co-Chief Operating Officer, AOL Time Warner said: "We're pleased to expand our company's longtime relationships with American Express, and look forward to working with them to develop truly innovative marketing solutions across both traditional and non-traditional advertising channels, opportunities that only AOL Time Warner can deliver. Operating across AOL Time Warner's range of brands, our Global Marketing Solutions group worked closely with American Express to build on both our companies' commitments to developing new businesses and unique marketing programs to create value for consumers." Alfred F. Kelly Jr., Group President, Consumer and Small Business Services, American Express Company, said: "We have had a great relationship with AOL Time Warner companies for many years and share a long heritage of offering premium products and services. Through our new alliance, we will be able to create additional value for our customers, increase usage of American Express Cards and create innovative communication programs through AOL Time Warner's traditional media outlets, as well as through music and entertainment." About AOL Time Warner AOL Time Warner (NYSE: AOL) is the world's first Internet-powered media and communications company, whose industry-leading businesses include interactive services, cable systems, publishing, music, networks and filmed entertainment. About American Express Company American Express Company is a diversified worldwide travel, financial and network services company founded in 1850. It is a world leader in charge and credit cards, Travelers Cheques, travel, financial planning Financial planning Evaluating the investing and financing options available to a firm. Planning includes attempting to make optimal decisions, projecting the consequences of these decisions for the firm in the form of a financial plan, and then comparing future performance against , business services, insurance and international banking. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion