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American Express Teams with New York Foodies for New York Dish, an Exclusive Insider's Look at the City's Dining Scene.


New York's Top Chefs and Culinary Experts Kick-off 2007 by Dishing This Year's Hottest Trends

NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 the hidden hot spots hot spots

acute moist dermatitis.
 on New York's dining scene? American Express has unveiled a new website called New York Dish (www.mylifemycard.com/newyorkdish) that provides the ultimate insider's view. An unprecedented online dining resource, New York Dish features unscripted un·script·ed  
adj.
Not adhering to or in accordance with a script written beforehand: "his unscripted encounters with the press" Eleanor Clift.
 video commentary from New York's top chefs, restaurant owners and food writers as well as exclusive offers for hundreds of the city's best restaurants. The site offers the chance to hear from those "in the know" as they share their unique insights, best-kept secrets and make recommendations for dining and entertaining in the Big Apple.

"It's difficult to find trustworthy resources to guide you when dining out in a cultural hub like New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 that has more than 20,000 restaurant choices," said Curtis Wilson, vice president and general manager, Restaurant Industries, American Express Establishment Services. "American Express saw the opportunity to create a fresh resource that not only offers personal commentary from New York's top dining experts, but also provides exclusive offers and experiences for our Cardmembers."

Visitors to New York Dish will find the inside scoop on topics ranging from where to find the best local flavor to tips on dining late at night. For example, the site reveals a hidden gem in SoHo where, according to Julie Reiner, co-owner and bar chef at Flatiron Lounge, you have to climb stairs and walk through the kitchen, but the food and cocktails are worth the journey.

Featured experts and contributors to New York Dish are Daniel Boulud, chef and owner, Daniel and Caf[R] Boulud; David Chang, owner and chef, Momofuku Noodle Bar and Momofuku Ssam Bar; Jack Lamb, co-owner, Jewel Bako, Jack's Luxury Oyster Bar and Degustation degustation /de·gus·ta·tion/ (de?gus-ta´shun) tasting.

de·gus·ta·tion
n.
1. The act or function of tasting.

2. The sense of taste.
; Ed Levine, author, New York Eats; Zarela Martinez, owner and chef, Zarela; Charlie Palmer, chef and owner, Aureole aureole, in physics
aureole (ôr`ēōl'), in physics, luminous circle seen when the sun or other bright light is observed through a diffuse medium, i.e., smoke, thin cloud, fog, haze, or mist.
 and Metrazur; Julie Reiner, owner and bar chef, Flatiron Lounge; Marcus Sameulsson, executive chef, Aquavit aquavit

(from Latin aqua vitae, “water of life”) Scandinavian clear distilled liquor flavoured with caraway seeds. Distilled from a fermented potato or grain mash, filtered with charcoal, and usually bottled without aging, aquavit has an alcohol content of
; Aaron Sanchez, owner and chef, Centrico and Paladar; Andrea Strong, author, The Strong Buzz; Jacques Torres, owner, Jacques Torres Chocolate; and Patricia Yeo, executive chef, Sapa.

"When it comes to the ins and outs ins and outs  
pl.n.
1. The intricate details of a situation, decision, or process.

2. The windings of a road or path.
 of New York's vast dining scene, being eIin the know' as a chef definitely has its privileges," said Patricia Yeo, executive chef, Sapa. "What New York Dish does is reveal our insider's knowledge and dining secrets to the everyday diner -- It's a resource that New Yorkers have been missing for years."

New York Dish launched simultaneously with San Francisco Dish (www.mylifemycard.com/sanfranciscodish), and both sites join Boston Dish (www.mylifemycard.com/bostondish) which successfully launched in early 2006.

About American Express

Establishment Services is the merchant network of American Express, which acquires and maintains relationships with millions of merchants around the globe, which welcome American Express-branded Cards. American Express Company is a leading global payments, network, travel and banking company founded in 1850.
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 17, 2007
Words:491
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