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American Express Small Business Services Launches "Voices From Main Street".


Business Editors

NEW YORK--(BUSINESS WIRE)--March 7, 2000

Year-Long Initiative To Shine Spotlight Spotlight can refer to at least three types of lighting:
  • a searchlight;
  • stage lighting used in theatre to focus an audience's attention on a performer or event, known as a Followspot;
 on Issues Affecting Small

Business America, Critical Engine of Nation's Economy

American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses.  Small Business Services today launches a multi-million dollar communications campaign to engage small business owners in a national dialogue about the issues that matter to them most and shine a spotlight on those concerns throughout the year.

The year-long "Voices From Main Street" program, which begins tonight with the airing of a 30-second television advertisement A television advertisement, advert or commercial is a form of advertising in which goods, services, organizations, ideas, etc. are promoted via the medium of television.  introducing the program, will include:
- employ half of the country's private work force;

- provide virtually all of the nation's net new jobs;

- account for half of the country's private sector output.


Steve Alesio, President, American Express Small Business Services, said "we hope this initiative will both focus attention on the issues of greatest concern to business owners, and remind the general public of the enormous impact small firms have on the U.S. economy." According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 government and private research(a) small firms:

- employ half of the country's private work force;

- provide virtually all of the nation's net new jobs;

- account for half of the country's private sector output.


"Small business is a key growth engine in the US economy, and American Express wants to ensure their issues are front and center," Alesio said. "This far reaching program will provide small business owners the opportunity to speak up and be heard and we encourage them to do so, beginning today."

Later this week, American Express Small Business Services will be unveiling the first of several polls of entrepreneurs, asking them to identify the most critical issues they face.

American Express Small Business Services is a unit of American Express Travel Related Services Company, Inc. solely dedicated to serving companies with fewer than 100 employees. Small Business Services provides a broad range of credit and capital products, including charge and credit cards, equipment financing and lines of credit. Visit the small business Web site at www.americanexpress.com/smallbusiness.

American Express Company is a diversified diversified (di·verˑ·s  worldwide travel, financial and network services company founded in 1850. It is a leader in charge and credit cards, Travelers Cheques, travel, financial planning Financial planning

Evaluating the investing and financing options available to a firm. Planning includes attempting to make optimal decisions, projecting the consequences of these decisions for the firm in the form of a financial plan, and then comparing future performance against
, investment products, insurance and international banking.

(a) Bureau of the Census Noun 1. Bureau of the Census - the bureau of the Commerce Department responsible for taking the census; provides demographic information and analyses about the population of the United States
Census Bureau
, Bureau of Labor Statistics Bureau of Labor Statistics (BLS)

A research agency of the U.S. Department of Labor; it compiles statistics on hours of work, average hourly earnings, employment and unemployment, consumer prices and many other variables.
, the Internal Revenue Service, Cognetics, Inc., U.S. Dept. of Labor, Dun and Bradstreet Corporation, Administrative Office of the U.S. Courts and the Small Business Administration Office of Advocacy.
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Publication:Business Wire
Date:Mar 7, 2000
Words:405
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