American Express Re-Launches Business Travel Organization and Completes Rosenbluth Integration.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- New Name and Branding, Advertising Campaign to Complement Re-Shaped Organization Built On Delivering All Clients Enhanced Savings, Service and Control American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. today announced the culmination of months of planning and effort with the global re-launch of its corporate travel organization. The re-launch is linked to the completed integration of previously acquired travel management company Rosenbluth International. The new American Express organization named, American Express Business Travel, has introduced new branding and advertising and has reshaped its product and solution set around delivering savings, service and control over 100% of its customers' travel expenditures globally. "We have created a new, redefined American Express that is ready to serve the business travel needs of any customer, of any size, anywhere in the world, with a focus on savings, service and control for the business travel buyer," said Charles Petruccelli, President of American Express Business Travel. "The name American Express Business Travel better reflects our ability to serve all aspects of the market, from a small business just starting out to a Fortune 50 organization with global travel and complex reporting and consulting needs. The completed Rosenbluth integration has allowed us to choose industry leading, hybrid product offerings and business practices from both organizations, further strengthening our position as the worldwide leader in business travel." Petruccelli continued, "While much attention has been paid to competition around transaction fees, we know that 97% of the costs of travel are outside the transaction fee. Our new icon is featured on all communications and reflects our holistic view of travel services. We will be competitive on transaction pricing without losing sight of our client's overall costs and savings." The completed integration enables American Express Business Travel to offer total customer service, leading-edge information management, optimized savings opportunities, recognized consulting expertise, and global supplier relationships. The re-shaped business travel offerings deliver solutions that meet the needs of the procurement manager, the travel manager and the traveler and ultimately, the CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and CFO See Chief Financial Officer. of the company. Enhanced Offerings American Express Business Travel allows access to industry expertise and automation yields, while allowing clients to leverage and aggregate spend, streamline internal processes and optimize contracts to ensure best in class spend management. The products also grant real-time data Real-time data denotes information that is delivered immediately after collection. There is no delay in the timeliness of the information provided. Some uses of this term confuse it with the term dynamic data. analysis and benchmarking that transforms a travel and entertainment (T&E) program into a strategic driver to achieve business goals -- enabling customers to drive desired organizational behavior, increase program compliance and track the performance of T&E investment for maximum return. Additionally, American Express Business Travel is known for its commitment to rigorous quality control, point of service (POS (1) See point of sale and packet over SONET. (2) "Parent over shoulder." See digispeak. POS - point of sale ) innovation, counselor expertise and 24/7 worldwide support to enhance the travel experience both online and offline during business hours BUSINESS HOURS. The time of the day during which business is transacted. In respect to the time of presentment and demand of bills and notes, business hours generally range through the whole day down to the hours of rest in the evening, except when the paper is payable it a bank or by a and in emergency situations. American Express provides the customer care and traveler confidence that is an integral part of the brand promise. Through the Rosenbluth integration, American Express Business Travel combined the best of both companies to create an industry leading product portfolio. Highlights include: -- eCLIPSE Advisors -- Procurement consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.) service - work done by one person or group that benefits another; "budget separately for goods and services" to help save on travel management spend -- Global Security Suite -- Locate travelers anywhere in the world, anytime -- American Express Online -- A personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. travel portal and global online booking platform -- Corporate Meeting Solutions -- A strategic, holistic approach holistic approach A term used in alternative health for a philosophical approach to health care, in which the entire Pt is evaluated and treated. See Alternative medicine, Holistic medicine. to meetings expense management that delivers savings, process enhancements and greater control over meetings spend -- Preferred Extras -- American Express preferred savings on air, hotel and car rentals -- Global TRAX Suite -- Technology enabling users to find savings otherwise lost for unused tickets and negotiated hotel rates -- Intelligence Reporting The preparation and conveyance of information by any means. More commonly, the term is restricted to reports as they are prepared by the collector and as they are transmitted by the collector to the latter's headquarters and by this component of the intelligence structure to one or more Suite -- The industry's leading reporting capabilities New Branding and Icon American Express Business Travel is launching its new brand through an integrated advertising and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most campaign designed to convey the message of its enhanced total offerings of savings, service and control to clients of all sizes. As part of the launch, American Express has unveiled a new "World of Travel" icon for the Business Travel Group. The spherical spher·i·cal adj. Having the shape of or approximating a sphere; globular. "World of Travel" icon represents the global customer perspective and 100 percent of total expense management. American Express' 100 percent total expense management means uncovering hidden savings, negotiating consistently low rates, providing data management information and insight, and supporting travelers virtually anywhere in the world. The icon also portrays the transaction fee as a fraction of total travel cost. While American Express is engaged in industry leading transaction processing Updating the appropriate database records as soon as a transaction (order, payment, etc.) is entered into the computer. It may also imply that confirmations are sent at the same time. Transaction processing systems are the backbone of an organization because they update constantly. , the real travel costs reside in the remaining 97 percent. Therefore, addressing 100 percent of travel costs can truly demonstrate significant savings, in the total expense management of travel. American Express Business Travel is also introducing a new tagline: Offline, Online, All Around the World, Experience Matters. This statement exemplifies American Express' truly global offerings and industry leading offline/online product portfolio. About American Express Corporate Services Activities that combine or consolidate certain enterprise-wide needed support services, provided based on specialized knowledge, best practices, and technology to serve internal (and sometimes external) customers and business partners. American Express Travel Related Services, Inc. operates one of the world's largest travel agency networks, recording $16 billion in worldwide travel sales in 2003. Through its Corporate Services group, the company counts nearly 70 percent of the Fortune 500, along with tens of thousands of mid-sized companies, as customers of its Business Travel, Corporate Card, and Corporate Purchasing Solutions services. More information on expense management tools from Corporate Services can be found at http://www.americanexpress.com/corporateservices. The American Express Company is a diversified worldwide travel, financial and network services company founded in 1850. It is a leader in charge and credit cards, Travelers Cheques, travel, financial planning Financial planning Evaluating the investing and financing options available to a firm. Planning includes attempting to make optimal decisions, projecting the consequences of these decisions for the firm in the form of a financial plan, and then comparing future performance against , investment products, insurance and international banking. |
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