American Express Publishing and Editorial Televisa Announce the Launch of Travel + Leisure en Espanol.Business, Travel and Photo Editors NOTE TO MEDIA: Multimedia assets available NEW YORK--(BUSINESS WIRE)--Sept. 3, 2002 New Title to be Sold in 17 Countries Across Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. Plus Selected Areas Within the U.S. American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. Publishing Corporation and Editorial Televisa, S.A. DE C.V. announce the launch of Travel + Leisure en Espanol. The first issue, October 2002, is scheduled to be on newsstands in late September with an initial distribution of 120,000 copies and an equivalent cover price of between US $3.00 and US $4.00 based on local currencies. Travel + Leisure en Espanol will be sold in 17 countries across Latin America and the Caribbean, including major markets such as Mexico, Chile, and Argentina, as well as Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla. and selected Spanish-speaking areas within the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Reynaldo Ales ALES American-Lebanese Engineering Society, Inc. ALES Air Land Engagement Simulation ALES Actel Logic Enhancer and Synthesizer has been named editor in chief of Travel + Leisure en Espanol. Most recently, Mr. Ales was editor in chief of Men's Fitness Men’s Fitness is a men’s magazine published by American Media, Inc. Founded in the United States in 1987, it was originally called Sports Fitness. The premier issue featured Michael Pare from the television show, The Greatest American Hero. en Espanol and editor in chief of Motor Trend en Espanol. Other past positions include Associate Editor of Newsweek en Espanol and Managing Editor at Airboard Inflight Magazines. He has also been a freelance travel writer-photographer. American Express Publishing brings particular expertise with brand positioning, vast consumer subscription efforts including powerful database marketing capabilities, and superb editorial design across all its titles. Travel + Leisure is the world's leading travel magazine and a perceived brand leader, and editor in chief Nancy Novogrod will help guide all editorial design and content of Travel + Leisure en Espanol. Editorial Televisa has a very strong pan regional presence and is the market leader across a host of media channels including TV, radio, event, and magazine platforms. In addition to using these channels to help promote the magazine, Editorial Televisa also brings extremely strong newsstand distribution, powerful advertising sales packaging, and a dedicated corporate sales staff. Mark Stanich, SVP/Chief Marketing Officer, American Express Publishing Corporation, says, "We continue to look for new ways to expand and constantly reinvigorate re·in·vig·o·rate tr.v. re·in·vig·o·rat·ed, re·in·vig·o·rat·ing, re·in·vig·o·rates To give new life or energy to. re the strong franchises which we enjoy. We've had success in driving new revenue streams and customer growth through such avenues as books, consumer products, club services, and web-based information. International is the next logical step in extending our footprint The amount of geographic space covered by an object. A computer footprint is the desk or floor surface it occupies. A satellite's footprint is the earth area covered by its downlink. See form factor. 1. to consumers and advertisers globally. We will focus our international efforts for Travel + Leisure on markets which are increasing in affluence, whose consumers value travel experiences, where the ad market is strongly developed, and where our magazines can aid in broader American Express communications efforts." Eduardo Michelsen, Director General of Editorial Televisa International,says, "American Express Publishing is the perfect partner for us as we move to expand our offerings in the upscale category of magazines and other media. We believe Travel + Leisure will be one of the truly premier brands across all of Latin America, and the strengths of these two companies are perfectly complementary." American Express Publishing is the leading publisher of luxury lifestyle magazines. Travel + Leisure, Food & Wine, Departures, T&L Golf, and Travel + Leisure Family magazines are part of the American Express Publishing Corporation, a subsidiary of the American Express Company managed by Time, Inc. under the terms of an agreement signed in March 1993. The company also publishes SkyGuide and a variety of cooking, travel, wine, time management, and financial books and products, plus a custom publishing group. Editorial Televisa is the largest publisher of Spanish-language magazines in the world. The company publishes 45 titles with a combined circulation of over 7.9 million and distribution in 19 countries throughout the western hemisphere Western Hemisphere Part of Earth comprising North and South America and the surrounding waters. Longitudes 20° W and 160° E are often considered its boundaries. . Editorial Televisa is a subsidiary of Grupo Televisa, the largest Spanish-language media conglomerate conglomerate, in business conglomerate, corporation whose asset growth, often very rapid, comes largely through the acquisition of, or merger with, other firms whose products are largely unrelated to each other or to that of the parent company. in the world, encompassing television networks and stations, radio, internet, event production, and motion picture production and distribution. Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.090302/bb6 |
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