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American Express Launches Online Marketplace for Travel and Related Business Services.


Selects Rearden Commerce to Power Next-Generation Platform; Takes Equity Stake in Rearden and Forms Joint Product Council

NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Building on 10 years of innovation in the corporate services Activities that combine or consolidate certain enterprise-wide needed support services, provided based on specialized knowledge, best practices, and technology to serve internal (and sometimes external) customers and business partners.  online booking space, American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses.  Business Travel today launched its "Intelligent Online Marketplace" for travel and related business services. Powered by San Mateo San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif.-based Rearden Commerce, Inc., the new Web-based marketplace for services brings together inventory from more than 135,000 suppliers to provide a one-stop-shop where employees can find, purchase and manage both traditional travel (flights, hotel stays and car rentals) and a growing list of other services, such as airport parking, dining, ground transportation, event tickets, package shipping and audio/web conferencing See teleconferencing. .

To effectively deliver the solution to its client base in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , American Express has formed a product council with Rearden that will focus on future development needs. In addition, American Express has taken a minority equity stake in Rearden and will name an executive to join Rearden's board.

"Ten years after pioneering online corporate travel, American Express Business Travel is excited to engage Rearden Commerce in this strategic initiative and introduce a new standard for managing travel spend beyond the traditional categories of air, car and hotel services," said Priyan Fernando, Executive Vice President and Chief Operating Officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 of American Express Business Travel. "The American Express Intelligent Online Marketplace will leverage our combined and distinct capabilities to help companies achieve a higher degree of visibility and control over all aspects of their travel and related expense. Rearden's online personal assistant will simplify schedule management and provide the peace of mind employees need to remain productive while on the road."

"Rearden Commerce is pleased to begin this close collaboration with American Express Business Travel to bring the power of the Rearden Commerce Network to their customers," said Patrick Grady, Rearden Commerce Founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "This strategic relationship has the ability to transform the travel experience for millions of employees, bringing them the services they need, when and where they need them. In addition, it gives corporations the ability to strategically source services and build stronger relationships with their most valued suppliers through Rearden's open network, especially as we continue to add new services, suppliers and functionality to the marketplace."

Benefits of the American Express Intelligent Online Marketplace

For Businesses

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 industry and government estimates, U.S. corporations spend more than $470 billion on travel, entertainment and other employee business services annually. More than $190 billion, or 40 percent of these services, are purchased outside preferred vendor contracts, resulting in significant missed savings opportunities.

The new American Express Intelligent Online Marketplace helps companies gain visibility and control over unmanaged expenses which, according to American Express, can account for nearly half (49 percent) of all travel and entertainment costs. By aggregating thousands of suppliers in one simple, online shopping environment, the marketplace helps travel managers and procurement The fancy word for "purchasing." The procurement department within an organization manages all the major purchases.  managers strategically source secondary corporate services in addition to the traditional sourcing of fares, room nights and rentals.

Further, the platform helps companies set policies and provision services to employees based on their roles, location and business needs. The marketplace also makes it possible for managers to guide employees to preferred business service suppliers and maximize negotiated savings from participating merchants.

"The Online Marketplace powered by Rearden Commerce allows JDSU JDSU JDS Uniphase (stock symbol)
JDSU Jharkhand Disom Students Union
 to consolidate all travel and many employee business services onto a single, manageable platform," said Terry Wood, Director of Workplace Solutions, JDSU. "Rearden's technology enhances my visibility and control over travel and services spending, provides management with a better understanding of spend levels and savings opportunities and gives our employees a single source for services purchasing to aid in both productivity and policy compliance."

For Travelers

The marketplace provides a convenient, one-stop online destination where travelers can find, purchase and manage approved corporate travel and related business services.

Acting as an online personal assistant, the marketplace recognizes the traveler's identity (booking profile), context (itinerary details), and presence (physical location). This enables a personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 trip-planning experience, where the booking application automatically recommends user-relevant goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax.  for purchase.

Booked itineraries are then loaded into the traveler's Microsoft Outlook For the e-mail and news client bundled with certain versions of Microsoft Windows, see .

Microsoft Outlook or Outlook (full name Microsoft Office Outlook
 or Lotus Notes Messaging and groupware software from IBM Lotus that was introduced in 1989 for OS/2 and later expanded to Windows, Mac, Unix, NetWare, AS/400 and S/390. Notes provides e-mail, document sharing, workflow, group discussions and calendaring and scheduling.  Calendar - simplifying administrative tasks. In addition, the marketplace automates invitations to colleagues for activities such as web or audio conferences and automatically provides alerts via voice, email, text or fax in the event of a change to any booked reservation.

According to recent reports from travel industry research firm, PhoCusWright, "Rearden Commerce has built its technology platform around the concept of amashing up' [or aggregating] services from a variety of suppliers. The travel industry is well-positioned to leverage mash-ups to create new forms of business value, such as providing integrated services In computer networking, IntServ or integrated services is an architecture that specifies the elements to guarantee quality of service (QoS) on networks. IntServ can for example be used to allow video and sound to reach the receiver without interruption.  and one-stop shopping a[bar] [Rearden's] global services marketplace is intended to set the bar for the way people and businesses buy and sell travel services online a[bar] it has the potential of being a category killer Category Killer

Large companies that put less efficient and highly specialized merchants out of business.

Category killers can attain this status by being cheaper, easier, bigger, or more popular than the competition.
."

For Suppliers

Business services suppliers will have access to a unique online marketplace where they can directly offer their services to clients of American Express Business Travel.

Suppliers will also have opportunities to make specific and relevant offers to corporations and their employees based on traveler location, preference and context, as well as the company's vendor policies.

Along with all major airlines, hotel chains and rental car firms, notable brands that already participate in the marketplace include OpenTable.com for dining reservations, Global Sports Access for event tickets and Park aN Fly Network for off-airport parking.

"This alliance between Rearden Commerce and American Express brings together a groundbreaking employee productivity tool with the industry's premier brand in corporate travel," said Bruce Richardson, Chief Research Officer, AMR (1) (Adaptive Multi-Rate) A variable rate speech codec selected by the 3GPP for the 3G evolution of the GSM cellphone system (WCDMA). Using the Algebraic CELP (ACELP) compression technology, AMR provides toll quality sound at transmission rates from 4.75 to 12.  Research. "American Express can now provide its thousands of corporate customers Rearden's unique marketplace for all employee business services, leading to effective management of corporate policies at the point of purchase. For Rearden, this relationship can catalyze cat·a·lyze
v.
To modify, especially to increase, the rate of a chemical reaction by catalysis.



catalyze

to cause or produce catalysis.
 a vital network effect between suppliers and consumers."

For further information concerning the American Express Intelligent Online Marketplace please visit www.americanexpress.com/axiom.

Rearden Commerce

Rearden Commerce, Inc. is the world's largest online marketplace for services of all kinds. Through Rearden's online personal assistant, employees purchase services from a trusted network of over 135,000 global services suppliers based on personal preferences and company policies. Rearden Commerce is headquartered in San Mateo, CA. For more information, visit www.reardencommerce.com.

Rearden Commerce, Services On-Demand, Total Travel Experience and the Rearden Commerce logo are trademarks of Rearden Commerce, Inc. All other company and product names may be trademarks of their respective owners. Copyright 2006 Rearden Commerce, Inc. All rights reserved.

About American Express

American Express Business Travel, a division of the American Express Company, is dedicated to helping its clients realize the greatest possible value from their investment in travel through increased cost savings, outstanding customer service and greater spend control.

For small businesses, medium-sized enterprises and multinational corporations

Main article: multinational corporations

  • ABB
  • ABN-Amro
  • Accenture
  • Aditya Birla
  • Affiliated Computer Services Inc
  • Airbus
  • Allianz
  • Altria Group
  • American Express
  • Akzo Nobel
  • Apple Inc.
, American Express Business Travel provides a combination of industry-leading booking technology, travel management consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business
service industry - an industry that provides services rather than tangible objects
 expertise, strategic sourcing and supplier negotiation support and customer service available online and offline, around the world.

American Express operates one of the world's largest travel agency networks with over 2,200 travel service locations in over 140 countries and territories worldwide. The Company processed nearly $20.6 billion in global travel sales in 2005.

American Express Company (www.americanexpress.com) is a diversified worldwide travel, financial and network services company founded in 1850. It is a world leader in charge and credit cards, Travelers Cheques, travel, business services and international banking.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 14, 2006
Words:1258
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