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American Express Launches Nationwide Campaign to Help Raise Awareness and Funds for St. Jude Children's Research Hospital.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- "Consumers Can Give Twice This Holiday Season by Purchasing an American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses.  Gift Card."

American Express today announced a cause-related marketing program with St. Jude Children's Research Hospital St. Jude Children's Research Hospital, founded in 1962, is a leading pediatric treatment and research facility focused on children's catastrophic diseases. It is located in Memphis, Tennessee.

In 1996, Peter Doherty, Ph.D., of St.
 as part of the St. Jude Thanks & Giving(TM) national campaign. The campaign will raise awareness and funds for St. Jude, the world's premiere childhood cancer research center.

From November 26th through December 31st, American Express will make a $1.00 donation to St. Jude Children's Research Hospital for every purchase of an American Express Gift Card during this time period. American Express will make a minimum donation of $600,000 and up to $1.2 million. Donations are not tax deductible That which may be taken away or subtracted. In taxation, an item that may be subtracted from gross income or adjusted gross income in determining taxable income (e.g., interest expenses, charitable contributions, certain taxes).  by purchasers of the Gift Card.

"American Express is proud to join with St. Jude and the other Thanks & Giving partners in this important fundraising effort," said Valerie Soranno Keating, President, American Express Travelers Cheques and Prepaid pre·pay  
tr.v. pre·paid, pre·pay·ing, pre·pays
To pay or pay for beforehand.



pre·payment n.
 Services. "The Thanks & Giving campaign allows consumers to give a gift that gives twice this holiday season. Giving an American Express Gift Card this year will also help to save children's lives around the world."

"Thanks & Giving provides an opportunity for everyone to give something back this holiday season," said Richard C. Shadyac, chief executive officer of ALSAC/St. Jude, the hospital's fund-raising arm. "Whether you do your shopping online or in the malls, you'll find convenient ways to help save children everywhere who are fighting for their lives. We are grateful to have generous companies like American Express as our partner in this initiative. These wonderful corporate partners are educating the American public on the life-saving work being done at St. Jude Children's Research Hospital and ensuring that we can continue finding cures and saving children."

To raise awareness for St. Jude Thanks & Giving, American Express is launching a multi-media campaign on November 22 that includes: national print, television, radio and Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. , as well as other promotions.

The American Express Gift Card can be redeemed at U.S. retailers and restaurants that accept the American Express(R) Card and is an ideal solution for the upcoming holiday season - unlike store gift cards, instead of one place, it's good over the place. The Gift Card is available in denominations ranging from $25 to $500 and is replaceable if lost or stolen for a fee.* American Express Gift Cards are available online at www.americanexpress.com/gift, by phone at 1-800-AXP-GIFT and through a number of banks, malls, supermarkets and drugstores. For a complete list of participating locations visit www.americanexpress.com/giftcard.

For more information on the Thanks & Giving campaign visit, www.THANKSandGIVING.com or call 1-800-745-3000.

About St. Jude Children's Research Hospital

St Jude Children's Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. Founded by late entertainer Danny Thomas and based in Memphis, Tennessee For the ancient Egyptian capital, see .

Memphis is a city in the southwest corner of Tennessee, and the county seat of Shelby County. Memphis rises above the Mississippi River on the 4th Chickasaw Bluff just below the mouth of the Wolf River.
, St. Jude freely shares its discoveries with scientific and medical communities around the world. No family ever pays for treatments not covered not covered Health care adjective Referring to a procedure, test or other health service to which a policy holder or insurance beneficiary is not entitled under the terms of the policy or payment system–eg, Medicare. Cf Covered.  by insurance, and families without insurance are never asked to pay. St Jude is financially supported by ALSAC ALSAC American Lebanese Syrian Associated Charities (fund-raising arm of St. Jude Children's Research Hospital in Memphis, Tennessee) , its fund-raising organization.

About American Express

American Express Company is a diversified worldwide travel, financial and network services company founded in 1850. It is a world leader in charge and credit cards, travel, financial planning Financial planning

Evaluating the investing and financing options available to a firm. Planning includes attempting to make optimal decisions, projecting the consequences of these decisions for the firm in the form of a financial plan, and then comparing future performance against
, business services, insurance and international banking. American Express is also a leader in prepaid financial products. In addition to the 113-year old American Express(R) Travelers Cheque - the preeminent pre·em·i·nent or pre-em·i·nent  
adj.
Superior to or notable above all others; outstanding. See Synonyms at dominant, noted.



[Middle English, from Latin prae
 brand welcomed worldwide - the Company also offers the TravelFunds(R) Card, Cheques for Two(R), Gift Cards, Gift Cheques, the Be My Guest(R) dining card, as well as a range of corporate incentive prepaid products through American Express Incentive Services.

For more information about American Express, visit our website at, www.americanexpress.com

* Terms and Conditions Apply
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 17, 2004
Words:640
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