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American Express Launches Customized Gift Card to Help Businesses Make a Statement.


Custom Gift Cards Can be Embossed em·boss  
tr.v. em·bossed, em·boss·ing, em·boss·es
1. To mold or carve in relief: emboss a design on a coin.

2.
 with Company Name or a Special Message

NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses.  today introduced a new line of Customizable Gift Cards to enable large companies and small businesses alike to send special messages to valued employees, clients, and customers.

Designed to cater to employers and businesses of all sizes who want a gift card they can personalize per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 to their company or to a particular rewards, incentive, or consumer promotion occasion, the custom gift card can be embossed on the front with a short message, up to 21 characters, such as "Congratulations," "Good Job," "We Reached Our Target," or "Happy Holidays."

The Customizable Gift Card, available just in time for year-end business rewards and gifting, comes with special offers and discounts from participating retailers to provide recipients with value greater than the face value of the card. The cards can be ordered online in quantities of 1 to 1,400 cards, up to $35,000, at http://www.americanexpress.com/gift.

"We are committed to offering a line of products that give our customers flexibility and choice," said Stefan Happ, vice president and general manager, American Express Gift Cards. "The American Express[R] Customizable Gift Card is aimed at businesses who want to make a statement with a gift card."

The new custom gift card is available in denominations of $25, $50, $100, $200 and $500, and can be redeemed re·deem  
tr.v. re·deemed, re·deem·ing, re·deems
1. To recover ownership of by paying a specified sum.

2. To pay off (a promissory note, for example).

3.
 at U.S. retailers and restaurants that accept the American Express Card.

The Customizable Gift Card is the newest addition to the American Express Gift Card portfolio for business that includes corporate themed cards - the Gift Card Especially For(SM) Dining, and the Thank You Gift Card - as well as the American Express[R] Gift Card.

About American Express

American Express is a leader in prepaid pre·pay  
tr.v. pre·paid, pre·pay·ing, pre·pays
To pay or pay for beforehand.



pre·payment n.
 products. In addition to the 116-year old American Express Travelers Cheque -- the preeminent pre·em·i·nent or pre-em·i·nent  
adj.
Superior to or notable above all others; outstanding. See Synonyms at dominant, noted.



[Middle English, from Latin prae
 brand welcomed worldwide -- the Company issues other prepaid products including Cheques for Two, Gift Cards, Gift Cheques, and a range of corporate incentive prepaid products through American Express Incentive Services, a joint venture with Maritz Inc. For more information visit http://www.americanexpress.com.

American Express Company (www.americanexpress.com) is a leading global payments, network and travel company founded in 1850.

*Terms, conditions and purchase/replacement fees apply to Gift Cards. Subject to applicable law, a monthly service fee of $2.00 is waived for the initial 12 months after purchase. A $5.95 replacement fee may apply if a Gift Card is lost or stolen. Not for use at car rental, cruise lines
See also List of ferry operators
This is a list of cruise lines, companies that operate cruise ships.
Name Headquarters
A'rosa Europe
NCL America America
AIDA Cruises Europe
American Cruise Lines America
, casinos or ATMs. Offers are subject to change without notice. For more information about special offers, visit http://www.americanexpress.com/specialoffers.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved.

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Publication:Business Wire
Date:Oct 11, 2007
Words:450
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