American Express Finanzmanagement Implements Lifetime Concept with update; update is CRM Partner of American Express Finanzmanagement.DREIEICH-SPRENDLINGEN, Germany -- update software AG has established a Customer Relationship Management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) partnership with American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. Finanzmanagement GmbH, which is headquartered in Heidelberg. The American Express subsidiary, which only began operations in May 2005, has set itself the objective of servicing its customers even more extensively, and of further enhancing customer loyalty under the roof of the powerful "American Express" brand. Through this subsidiary, the credit card company has added personal advisory services advisory services advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal in the areas of liquidity, provisioning and asset management to the range of financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. it holds available for members in Germany. The new offerings are based, under the American Express Select heading, on a portfolio of select independent financial products. For American Express Finanzmanagement GmbH, the sale of these financial products is not about clinching short-term contracts. Instead, the aim is the continuous servicing of its members within the scope of the American Express lifetime concept. It is in this context that the financial services provider will from now on place its trust in new partner update, whose CRM system marketing.manager in the Financial Services (FS) sector version supports lifetime customer advisory as a standardised solution. "At the end of a multi-tier process we decided in favour of update software AG as CRM partner for various reasons," Andreas Adam, member of the management at American Express Finanzmanagement, explains the choice of partner. "It was important, for example, that update commands the different CRM disciplines. We were looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. a CRM system that could actively support not only our advisors in the operational advisory and sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. , but also the analysis of customer data and the collaborative tasks in internal communication." "On top of that," adds Martin Ehret, who is also in the management at American Express Finanzmanagement, "what convinced us above all was that update has already realised the life phase-oriented sales concept as part of its CRM system, and that it can be easily adapted to our individual processes. This enables us to implement our American Express lifetime concept without any great effort." By the end of 2005, some 100 financial advisors at 16 branches of American Express Finanzmanagement will work with update's CRM system. Via the Web-based user interface, they will be able to access the centrally stored customer data from their respective workplaces. The marketing department will use the CRM system primarily for analytical tasks such as controlling or customer value calculations, and the results will flow back directly into the operational process. "In this way," Andreas Adam comments, "we will establish a consistent and efficient customer communication because the central marketing department and local advisors have the same comprehensive knowledge about our members." "Since our advisors are our most important link to the customer," Martin Ehret says in conclusion, "it is also vital, of course, that they accept the new CRM system, see it as a true labour-saving tool and really use it for their daily work. For this reason, too, update is the right partner for our Customer Relationship Management." About American Express Finanzmanagement GmbH American Express Finanzmanagement GmbH is an operating division of American Express. Founded in 1850 and represented in Germany since 1898, American Express is one of the world's most prominent providers of financial and travel services, credit cards, travelers cheques, investment products, insurance products and international banking services. Since May 2005, American Express Finanzmanagement GmbH has offered members an integrated, lifetime approach with an independent advisory service and selection of products in the areas of liquidity, provisioning and asset management. About update software AG Founded in Vienna in 1988, update software AG (www.update.com) is one of Europe's leading providers of CRM solutions with some 150 employees and revenues of EUR EUR In currencies, this is the abbreviation for the Euro. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. 15.3 million (2004). update software AG is listed on the Frankfurt Stock Exchange Frankfurt Stock Exchange The largest of Germany's eight securities exchanges, operated by Deutsche Borse AS. . update products are used by more than 80,000 employees at over 750 companies. References include 3M, AstraZeneca, Beiersdorf, Canon, DuPont, ESTAG ESTAG Energie Steiermark AG (Austria) , Imperial Tobacco, Landesbank Rheinland-Pfalz International S.A., LBS (Location-Based Services) See mobile positioning. Nord, Magna Steyr and Pernod Ricard. update software AG cooperates with carefully selected systems integration partners such as Atos Origin, Cognos, Dendrite dendrite: see nervous system; synapse. International, EDS (Electronic Data Systems, Plano, TX, www.eds.com) Founded in 1962 by H. Ross Perot (independent candidate for the President of the U.S. in 1992), EDS is the largest outsourcing and data processing services organization in the country. , IDS-Scheer Austria, Sensix, Siemens Business Services, Softlab and syncon. |
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