American Express Donates $1 Million to Make Eight U.S. Cities Cleaner, Greener and More Beautiful.Root For Our City Challenge Enlists Local Community and Merchants to Help Bring More Trees to City Streets NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. today announced the launch of the American Express Root For Our City Challenge, an initiative to help make eight U.S. cities cleaner, greener and more beautiful. The company is committing $1 million toward tree planting projects and is encouraging the local communities to participate in helping their city secure the largest portion of the grant money. The American Express Root For Our City Challenge is part of the company's commitment to community improvement and the environment. Cardmembers may vote for their city with each purchase at a participating merchant in the eight cities, which include Atlanta Atlanta (ətlăn`tə, ăt–), city (1990 pop. 394,017), state capital and seat of Fulton co., NW Ga., on the Chattahoochee R. and Peachtree Creek, near the Appalachian foothills; inc. 1847. , Boston Boston, town, England Boston, town (1991 pop. 26,495), E central England, on the Witham River. Boston's fame as a port dates from the 13th cent., when it was a Hanseatic port trading wool and wine. Having recovered from a decline in the 18th and 19th cent. , Chicago, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Miami, New York, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden and Washington D.C. At the conclusion of the American Express Root For Our City Challenge on October 31, 2008, the city with the most votes from purchases by Cardmembers at participating merchants will receive the largest share of the $1 million grant. "Trees make a huge difference in our cities. They help to offset carbon emissions, beautify an area and create a positive impact on the local economy," said Kathy King, vice president of marketplace development, American Express Merchant Services Merchant services is the name given in the United States to a broad category of financial services intended for use by businesses. In its most specific use, it usually refers to the service that enables a business to accept a transaction payment by use of the customer's credit or . "Our goal with the Root For Our City Challenge is to engage people across the nation in a collaborative effort to help green the urban settings in which they live and work." The participating cities, which each have a highly populated pop·u·late tr.v. pop·u·lat·ed, pop·u·lat·ing, pop·u·lates 1. To supply with inhabitants, as by colonization; people. 2. dense urban landscape, have paired with a local organization with an environmental mission that will help implement the planting projects and further engage community involvement. The American Express Root For Our City Challenge runs from now through October 31, 2008, with the city with the most votes announced in mid November 2008. Each of the eight participating cities will receive $100,000 for their participation and tree planting projects, with the city with the most votes receiving $300,000. Project plans range from replacing storm-damaged and aging trees, to the greening of lower income housing campuses, including the planting of hundreds of native trees that would significantly increase the tree canopy in urban areas. More information about the American Express Root For Our City Challenge and a list of participating merchants can be found at http://www.rootforourcity.com. About American Express Giving back is a core value and being a "good citizen" is a hallmark hallmark, mark impressed on silverwork or goldwork to signify official approval of the standard of purity of the metal, also called plate mark. The hallmark was introduced by statute in England in 1300 and enforced by the Goldsmiths' Hall, London. of American Express. Often credited as the first company to launch a cause-related marketing campaign via a program benefiting the Statue of Liberty Statue of Liberty great symbolic structure in New York harbor. [Am. Hist.: Jameson, 284] See : America Statue of Liberty perhaps the most famous monument to independence. [Am. Hist.: Jameson, 284] See : Freedom in 1983, American Express has continued to roll out successful initiatives around the world that enhance communities and bring support to important causes. Merchant Services is the merchant network of American Express, which acquires and maintains relationships with millions of merchants around the globe which welcome American Express-branded Cards. American Express Company is a leading global payments, network and travel company founded in 1850. Terms and Conditions Cardmembers may participate in the American Express Root For Our City Challenge by simply paying with any American Express[R] Card when you see the tree icon for this Challenge displayed at participating merchants in each of the eight participating cities to vote for that city from September 22 - October 31, 2008. The city with the most votes will receive the most funding for trees. Terms and conditions apply. To learn more, visit http://www.rootforourcity.com. |
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