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American Express Debuts the 'Be My Guest(TM)' Card.

NEW YORK, Nov. 10 /PRNewswire/ -- Having trouble deciding what gift to buy someone on your holiday list? American Express today introduced a new product that can help solve your annual gift buying dilemmas. The "Be My Guest" Card is a convenient gift certificate dining card that serves as the perfect present for family, friends and colleagues for any special occasion. The unique prepaid stored value card can be redeemed at any restaurant in the United States that accepts the American Express(R) Card.

American Express Cardmembers call a toll-free number to order the Be My Guest Card and select an amount to be stored on the Card, ranging from $25 to $250. Be My Guest is convenient to use and works much like a charge or credit card. When the Cardholder is ready to pay for a meal, the amount and tip is deducted from the Card's stored value as it is swiped through the restaurant's card reader. The Card can be used at additional restaurants until the value runs out.

"According to the recent American Express Retail Index on holiday shopping, one in three consumers cite not knowing what to buy for friends and family as a source of holiday stress," said Larry Sharnak, senior vice president, American Express Relationship Services Group. "The convenience and flexibility of the Be My Guest Card can relieve some of the pressure on shoppers trying to complete their gift-buying and will be a welcome gift for recipients who can use the Card at the restaurant-or restaurants-of their choice. Plus, restaurateurs can benefit from increased dining spending. It's a win-win for everyone involved."

The Card is elegant in design and is shipped to the recipient with a personalized message from the buyer. Customer service representatives are available via a toll-free number 24 hours a day, seven days a week to answer any questions regarding the Card. If lost or stolen, American Express will replace the Card.

Cardmembers who purchase a Be My Guest Card before March 12, 2000 will earn 350 bonus points and/or Skymiles if they are enrolled in the American Express Membership Rewards program or carry an American Express Delta Skymiles Card.

Cardmembers can order the Be My Guest Card for a fee of $5.95 by calling the toll free number 877-388-2327.

American Express is a diversified worldwide travel, financial and network services company founded in 1850. It is a world leader in charge and credit cards, Travelers Cheques, travel, financial planning, investment products, insurance and international banking. For more information, visit
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Publication:PR Newswire
Date:Nov 10, 1999
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