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American Express Debuts First-of-Its-Kind Gift Card and Gift Cheque Special Offer Program.


Announces New Line of Gift Cards Especially for Teens, Kids and Birthdays

www.americanexpress.com/specialoffers

NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Giving the gift of choice this holiday season just became more personal and valuable as American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses.  today announced a first-of-its-kind program to offer a host of special offers to recipients of the American Express Gift Card and Gift Cheque. Consumers now have one more reason to give the gift of choice - extras at 20 participating retailers, restaurants and other partners that provide something special to the recipient when using the American Express Gift Card and Gift Cheque.

American Express also announced today lines of American Express Gift Cards Especially for Kids, Especially for Teens, and Especially for Birthdays. The themed Gift Cards offer a choice of cardholder-only special offers that are personalized for children, teens and birthdays, further enhancing the gift card giving and receiving experience.

When choosing a gift this holiday season, consumers can look to the American Express Gift Card and Gift Cheque as a way to give more because recipients can receive more than the face amount of the gift card by choosing from a range of special offers at participating retailers and restaurants, such as a free dessert, two games of bowling for the price of one, or 5-20 percent off the purchase of merchandise. Thirty percent of consumers say that an important feature of gift cards is that they come with extras and special offers at stores and restaurants, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the 2006 American Express Gift Card Survey.*

Recipients can access the special offers via the American Express Special Offer Program Website, www.americanexpress.com/specialoffers. Entering the Gift Card or Gift Cheque's serial number will bring up a list of coupons reflecting special offers such as discounts on sporting goods Noun 1. sporting goods - sports equipment sold as a commodity
commodity, trade good, good - articles of commerce

sports equipment - equipment needed to participate in a particular sport
, computers, toys, CDs, DVDs and various experiences at participating merchants. The recipient prints the coupon and presents it to the participating merchant when making a purchase with the American Express Gift Card or Gift Cheque.

"Gift cards are more popular than ever, and American Express is constantly looking to make giving and receiving our Gift Card a more enjoyable experience," said Valerie Soranno Keating, President, American Express Travelers Cheques and Prepaid Services. "Our new lines of personalized Gift Cards and our special offers for recipients give people more reasons to give and more reasons to look forward receiving the American Express Gift Card and Gift Cheque this holiday season."

American Express Gift Cards and Gift Cheques come with special offers available at best-of-brand retailers, restaurants and destinations, including 1-800-Flowers.com, AMF AMF ACE (Allied Command, Europe) Mobile Force
AMF Autorité des Marchés Financiers (French)
AMF Action Message Format
AMF Arab Monetary Fund
AMF Asian Monetary Fund
AMF Autocrine Motility Factor
 Bowling, Bed Bath & Beyond, Blockbuster Video, Build-a-Bear Workshop Build-A-Bear Workshop (NYSE: BBW) is an American retailer that sells customizable teddy bears and other stuffed animals. Build-A-Bear is the largest of the create-your-own animal chains with the other companies in the business consisting of regional and/or locally-owned , California Pizza Kitchen California Pizza Kitchen (NASDAQ: CPKI, known within the food industry as CPK) is a casual dining restaurant chain that specializes in California-style pizza. The restaurant was started in 1985 by attorneys Rick Rosenfield and Larry Flax in Beverly Hills, California, , Champs Sports, Foot Locker Foot Locker, Inc. (NYSE: FL) is a major American sportswear and footwear retailer, with its headquarters in New York City, and operating in approximately 20 countries worldwide. It is the successor corporation to the F.W. Woolworth Company (“Woolworth’s”). , f.y.e., Gateway Computers, KB Toys K•B Toys (previously known as Kay Bee Toys) is a chain of mall-based retail toy stores in the United States. It was founded in 1922 by the Kaufman brothers. It currently operates 605 stores in 44 U.S. states, Puerto Rico as well as Guam. , Kid's Foot Locker, Kosta Boda, McCormick & Schmick, Omaha Steaks Omaha Steaks is a family business based in Omaha, Nebraska that manufactures, markets, packages, and distributes premium beef, seafood and other foods. It was founded in 1917 by Latvian emigrants J.J. and B.A. , Papa John's Pizza Papa John's Pizza (NASDAQ: PZZA) is the third largest carryout and delivery pizza restaurant in the United States behind Pizza Hut and Domino's Pizza; it is based in Louisville, Kentucky. Papa John's slogan is "Better Ingredients, Better Pizza. , Pier 1 Imports Pier 1 Imports Inc. (NYSE: PIR) is a Fort Worth, Texas-based retailer specializing in imported home furnishings and decor, particularly furniture, table-top items, decorative accessories and seasonal decor. , Regis Salons, The Palm and Ticketmaster.

Specialty Gift Cards, such as the Especially for Birthdays, Especially for Teens, Especially for Kids Gift Cards, come with extras related to the theme of the Gift Card. For example, recipients of the Especially for Birthdays Gift Card can receive a free game at AMF Bowling lanes, $10 off a purchase of $50 or more at Foot Locker or Champs Sports, and access to the American Express Ticket Savings Center at Ticketmaster, among other choices.

The American Express Gift Card can be redeemed at U.S. retailers and restaurants that accept the American Express Card. It lets the recipient choose from millions of things and experiences, making it a popular gift choice for the upcoming holiday season -- unlike store gift cards, instead of one place, the American Express Gift Card is good all over the place.** The Gift Card is available in denominations ranging from $25 to $500 and is replaceable if lost or stolen for a fee. American Express Gift Cards are available online at http://www.americanexpress.com/gift, and nationwide at tens of thousand of locations, including supermarkets, drug stores, shopping centers, banks and American Express Travel Service offices. For a complete list of participating locations visit http://www.americanexpress.com/gift.

About American Express

American Express Company (www.americanexpress.com) is a leading global payments, network and travel company founded in 1850.

American Express is a leader in consumer prepaid products. In addition to the 115-year old American Express Travelers Cheque - the preeminent brand welcomed worldwide - the Company issues other prepaid products including the Travelers Cheque Card cheque card
Noun

Brit a plastic card issued by a bank guaranteeing payment of a customer's cheques

cheque card n (BRIT) → tarjeta de identificación bancaria 
, Cheques for Two, Gift Cards, Gift Cheques, and a range of corporate incentive prepaid products through American Express Incentive Services.

* The American Express Gift Card Survey is based on a nationally representative sample of 1,013 Americans age, 18+, and 655 of them who plan to purchase a gift card/certificate this coming holiday season. The poll has a margin of error of [+ or -] 3.1% and [+ or -] 3.8%, respectively. The survey was conducted via telephone by International Communications Research from October 11 - October 15, 2006.

** Terms and conditions apply to gift cards. American Express Gift Cards are not for use at car rental, cruise lines
See also List of ferry operators
This is a list of cruise lines, companies that operate cruise ships.
Name Headquarters
A'rosa Europe
NCL America America
AIDA Cruises Europe
American Cruise Lines America
, casinos or ATMs. Offers are subject to change without notice.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 28, 2006
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