American Express Creates Membership Rewards: Loyalty Program Combining Travel, Retail & Food; Bonus Promotion Starts November 1 -- Double Points.NEW YORK--(BUSINESS WIRE)--Oct. 18, 1995--American Express announced today that it is expanding its highly successful Membership Miles program to include retail merchandise and gourmet gifts in addition to more travel offerings: air travel, car-rentals, hotel stays, vacation packages and Unique Experiences. Renamed MEMBERSHIP REWARDS(SM), the new program allows enrollees to earn one point for every dollar spent on eligible American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. (R) Cards and Optima(R) Cards. Points may be redeemed for gift certificates, merchandise and travel, and have no expiration date Expiration Date The day on which an options or futures contract is no longer valid and, therefore, ceases to exist. Notes: The expiration date for all listed stock options in the U.S. . "Membership Miles has been one of the most successful travel affinity programs on the market. Now, the sky's no longer the limit," said Philip J. Riese, president of American Express Consumer Card services The software support for PC Cards. PC Card applications talk to Card Services. See PC Card. . "Membership Rewards offers a greater variety of rewards at a range of spending levels and, unlike many other loyalty programs, these points don't expire and there is no limit to how many you can earn. "In addition, Membership Rewards enrollees get all of the benefits of American Express Cards, such as the Purchase Protection Plan(SM) and the Buyer's Assurance Plan(SM). There is no reason why anyone should use another form of payment when they will be rewarded just for using the Card." Double Points Promotion, November 1 -- December 15 From November 1 to December 15, Membership Rewards enrollees will earn double points when shopping at 20 of the Membership Rewards retail and gourmet partners. "This special offer actually rewards enrollees for giving generously during the holiday season," noted Bruce Grieve, vice president of Global Rewards. "The gourmet and retail partners are ideal places to shop for gifts, and shoppers will get something in return just for using their American Express Cards -- double points." The Survey Says... In a recent survey of 1,000 American Express Cardmembers, 87 percent said the strongest incentive program is one that offers a combination of travel, retail and food rewards. In fact, a vast majority of Cardmembers said they would shift more of their spending if American Express offered such a combination rewards program. "Cardmembers told us what they want and that is what we created," Grieve said, noting that over four million people worldwide have enrolled in Membership Miles since it was launched in 1991, and it was named Best Affinity Card affinity card n. A credit card sponsored by an organization, such as a university or business, that receives part of the card user's fees. Program by Inside Flyer for the past three years. "Membership Rewards is a great program whether you are a frequent traveler or if you shop a little closer to home. Because it is bigger and better, Membership Rewards appeals to a broader segment of our Cardmember base." What You Get Forty-three partners (listed below) will be offering a variety of rewards. To get more information about specific rewards, call for a Rewards At A Glance chart. The partners are: Airlines Lodging Gourmet Delta Air Lines Marriott California Sunshine
California Sunshine are Har-el Prussky and DJ Miko, a psychedelic trance project from Israel. Foods USAir ITT ITT Initial Teacher Training (UK) ITT I Think That ITT Invitation To Tender ITT Individual Time Trial (professional cycling) ITT Intention-To-Treat ITT In This Thread (forums) Sheraton Clambake Celebration Continental Hilton Executive Wine Tasting Noun 1. wine tasting - a gathering of people to taste and compare different wines assemblage, gathering - a group of persons together in one place wine tasting n → degustación f de vinos Southwest Airlines This article is about the American airline. For the former Japanese airline, see Japan Transocean Air. For the British airline, see Air Southwest. Southwest Airlines Co. Westin Hale Indian River Indian River, lagoon, c.100 mi (160 km) long, E Fla., parallel to the east coast from N of Titusville to Stuart. Along the lagoon a variety of citrus and vegetable products are grown and transported by small boats to towns on its waterway and those further inland. Grove SwissAir Stouffer Renaissance H&H Bagels Aeromexico K-Paul Louisiana El Al Israel Airlines  El Al Israel Airlines (Hebrew: אל על Pfaelzer Brothers Mexicana Taste of Vail Austrian Airlines Austrian Airlines AG is the flag carrier airline of Austria, headquartered in Vienna. It operates scheduled sevices to over 130 destinations. Its main base is Vienna International Airport, with a hub at Innsbruck Airport.[1] In 2006 Austrian had 10 million passengers. Windsor Vineyards Sabena Airlines Car Rental Hertz National Budget Retail Beverly Clark Nordic Track Timberland Caswell Massey One Step Ahead Tourneau CompUSA Saks Tower Records FTD FTD Financial Times Deutschland (German sister newspaper of the Financial Times) FTD Frontotemporal Dementia FTD Fitted FTD Federal Tax Deposit FTD Flight Training Device FTD Fastest Time of the Day Nobody Beats the Wiz Filene's Basement Filene's Basement, also called The Basement, is a Massachusetts-based chain of department stores owned by Retail Ventures, Inc. The oldest off-price retailer in the United States, The Basement WaldenBooks In addition, American Express Merchandise Services and American Express Membership Travel offer a variety of other rewards. For example, Merchandise Services provides gifts such as: autographed hockey pucks by Wayne Gretzky; autographed footballs by Joe Montana; Sony Walkman; Holland Sport Golf Bags; Cuisinart Pasta Makers; Kitchen Aid Stand Mixers; Fuji Mountain Bikes; King Cobra Oversized o·ver·size n. 1. A size that is larger than usual. 2. An oversize article or object. adj. o·ver·size also o·ver·sized Larger in size than usual or necessary. Metal Drivers and Irons; etc. American Express Membership Travel provides: over 150 Land & Sea vacation packages, including cruises for two, ski vacations, golf outings and accommodations at a wide variety of hotels and resorts; and Unique Experiences, which are once-in-a-lifetime opportunities to meet with experts or celebrities for ultimate dream vacations. Learn to ski with a world champion, explore a rain forest with a leading nature photographer, or go behind the scenes at the circus. Announced quarterly, Unique Experiences are offered on a first-come, first-served basis. How to Enroll To become an American Express Cardmember or to enroll in Membership Rewards, call 1-800-AXP-EARN (297-3276). Membership Miles participants will automatically be enrolled in Membership Rewards (there is no longer a Membership Miles program). Points may be spent as soon as enough are earned -- there is no vesting period. Spending can be combined on a variety of American Express Cards participating in Membership Rewards -- plus up to two additional Cards on each personal account. There is a $25 annual fee, which is waived for the first year, to enroll the following American Express Cards in Membership rewards: Personal (Green), Gold, Small Business Corporate Card and companion Optima and Optima Gold Cards. The annual fee for eligible Corporate Cards is $50. There is no fee for the Rewards Plus Gold Card and Platinum Card(R). (Photos of the rewards are available.) CONTACT: American Express Emily Porter, 212/640-4761 or M. Silver Associates Jayne Wallace, 212/754-6500 |
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