American Express, Mercedes-Benz Tri-State Dealers Align with Radio City Entertainment and Sinatra Enterprises as Co-Founding Sponsors of Sinatra: His Voice. His World. His Way.

Entertainment Editors

NEW YORK--(BUSINESS WIRE)--June 11, 2003

American Express Gold Card Events Offers Eligible Cardmembers the

Opportunity to Purchase Advance Tickets Today Through June 21

American Express and Mercedes-Benz Tri-State Dealers have signed on as Co-Founding Sponsors alongside producers Radio City Entertainment and Sinatra Enterprises of Sinatra: His Voice. His World. His Way, one of the most dynamic live theatricals to heat up the Great Stage of Radio City Music Hall. The unprecedented production, combining breakthrough technology, a 40-piece live orchestra, the Rockettes, and musical sensation John Pizzarelli, premieres at the legendary Music Hall on October 10-19, 2003.

As Co-Founding Sponsors, American Express and Mercedes-Benz Tri-State Dealers have expanded their longstanding relationships with Radio City Entertainment and aligned for the first time with Sinatra Enterprises, and one of the world's biggest icons, Frank Sinatra. Their presence as Co-Founding Sponsors joins four premiere brands and offers patrons unparalleled access to a Sinatra experience. Going beyond standard sponsorships, Mercedes-Benz Tri-State Dealers and American Express integrate their brands in creative advertising and promotional campaigns surrounding the Sinatra premiere engagement. American Express and Mercedes-Benz Tri-State Dealers will provide their customers with individualized programs later this summer.

Through American Express Gold Card Events, eligible Cardmembers have the opportunity to purchase early on-sale Tickets for Sinatra: His Voice. His World. His Way. prior to the general public sale beginning today through June 21.

"As a founding sponsor of this premier event, we are pleased to recognize our Cardmembers for their loyalty by offering exclusive access to this special event celebrating a classic icon," said John Hayes, Executive Vice President of Global Advertising & Brand Management for American Express. "American Express has a history of sponsoring events that provide experiences that are meaningful to our customers, and entertainment events such as this are particularly relevant to our diverse customer base."

"Mercedes-Benz, Frank Sinatra and Radio City Entertainment are all leaders and connoisseurs of luxury and sophisticated entertainment," said Joseph Agresta, President of the Mercedes-Benz Tri-State Dealers. "Sinatra had more than 80 cars over his lifetime, a countless number of which were Mercedes-Benz. We cherish the association we've had with Sinatra for more than 40 years. We are thrilled to support such a great project. Our sponsorship gives us the opportunity to create a unique connection with our core audience as well as whole new generation of Mercedes-Benz buyers."

Mercedes Tri-State Dealers have been the presenting sponsor of the Mercedes-Benz Concert Series at Radio City Music Hall since 1998. Becoming a Co-Founding Sponsor for Sinatra: His Voice. His World. His Way. is a natural extension of the series. Through the magic of technology, cinematic projection and live entertainment elements, audiences will exit Radio City Music Hall with a musical experience that will feel as though Frank was present for a reprise performance.

"We are thrilled to present Sinatra: His Voice. His World. His Way. with Mercedes-Benz and American Express attached to this project as Co-Founding Sponsors. Their alignment with the project has allowed us to completely integrate our brands, which represent Sinatra so perfectly. Together they signify all those things in life that were important to him as a man and a performer - perfection, luxury, access and the high-life." Said James Sanna, Executive Producer and Sr. Vice President, Radio City Entertainment. "It is fitting that four world-renowned companies would converge to celebrate Sinatra."

Ticket Information:

American Express is offering special early on-sale tickets from June 10 through June 21 through its Gold Card Events Program. All American Express Gold Card, Platinum Card(R), Centurion(R) Card and select Business Cards for Small Business have access to Gold Card Events, an exclusive benefit providing prime tickets to some of the nation's hottest entertainment events, and can purchase advance tickets to the show through www. ticketmaster.com or by calling 212-307-GOLD. Cardmembers can also redeem Membership Rewards(R) points for tickets. For more information on Events, call 800-448-TIXSGold Card or visit www.americanexpress.com/gce.

Sinatra - His Voice. His World. His Way. will run from October 8th through October 19th. Ticket prices range from $40-$95, with limited VIP seating available. Starting June 22, tickets are available to the general public at www.radiocity.com; the Radio City Box Office, located on the Avenue of the Americas between 50th Street and 51st Street, Monday through Saturday from 10 a.m. to 8 p.m., and on Sunday from 11 a.m. to 8 p.m.; the Madison Square Garden Box Office and Ticketmaster outlets at 212-307-7171. Tickets purchased via Ticketmaster are subject to service charges.

American Express: American Express is a long standing partner of Madison Square Garden and Radio City Entertainment spanning a number of events through the years including, the #1 Live show in America - The Radio City Christmas Spectacular, "A Christmas Carol", Radio City Entertainment family shows, concerts, theatricals and other attractions. American Express has been the official card of Radio City Music Hall for over 10 years.

American Express Company is a diversified worldwide travel, financial and network services company founded in 1850. It is a world leader in charge and credit cards, Travelers Cheques, travel, financial planning, business services, insurance and international banking.

Mercedes-Benz Tri-State Dealers:

Mercedes-Benz USA, headquartered in Montvale, N.J., is responsible for the sales, service and marketing of Mercedes-Benz products in the United States. The company sold 213,225 vehicles in the U.S. during 2002, setting the highest sales volume ever in its history and its sixth consecutive year of record-breaking sales.

For more information, please go to our Web sites dedicated for journalists: media.mbusa.com and media.maybachusa.com.