American Eagle Outfitters and MTV Announce Multi-Platform Road Rules 13 Sponsorship and Sweepstakes.Fashion, Entertainment and Lifestyle Editors NEW YORK--(BUSINESS WIRE)--May 25, 2004 Leading Lifestyle Retailer to Wardrobe Cast and Present Sweepstakes Revolving Around MTV's Highly Rated Series Leading lifestyle retailer American Eagle Outfitters (AE) and MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. : Music Television today announced a multi-platform sponsorship around "Road Rules 13," a Bunim/Murray production. For the third season, AE will be the show's official clothing sponsor and wardrobe the cast of MTV's popular sixteen-episode series set to air June 2004. AE and MTV also announced an exciting sweepstakes based on the show. "AE's continued sponsorship of MTV's 'Road Rules' is a natural fit" said Michael James Leedy, chief marketing officer at American Eagle Outfitters. "The AE lifestyle is active, energetic, and fun and the show epitomizes that type of lifestyle. Furthermore, this season we are excited to give our customers the chance to win an authentic "Road Rules" experience." The "Road Rules 13: Summer Tour in Chile Sweepstakes presented by American Eagle Outfitters" will send a winner and one friend on a trip to Chile, the setting of the upcoming series. The winner will embark on a Road Rules-style adventure filled with an array of challenging activities and receive a $1000 AE wardrobe to wear on the excursion excursion /ex·cur·sion/ (eks-kur´zhun) a range of movement regularly repeated in performance of a function, e.g., excursion of the jaws in mastication. similar to the clothing worn by cast members on the show. The Sweepstakes will run from June 4th-June 25th. Entrants can go to www.ae.com or www.ae.mtv.com to read complete rules and register to win. About American Eagle Outfitters American Eagle Outfitters (Nasdaq:AEOS AEOS American Eagle Outfitters Inc. (stock symbol) AEOS Advanced Electro-Optical System (3.67 meter adaptive optical telescope on Maui) AEOS Advanced Electro Optical Sensor ) is a leading lifestyle retailer that designs, markets, and sells its own brand of relaxed, casual clothing for 15- to 25-year-olds, providing high-quality merchandise at affordable prices. AE's collection includes modern basics like jeans, cargo pants cargo pants or trousers Noun, pl loose trousers with a large external pocket on the side of each leg , and graphic Ts as well as a stylish assortment of cool accessories, outerwear and footwear. AE's Canadian subsidiary, Bluenotes/Thriftys, offers a more urban/suburban, denim-driven collection for 12 to 22 year olds. American Eagle Outfitters currently operates 749 AE stores in 49 states, the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States). and Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla. , 64 AE stores in Canada, and 108 Bluenotes/Thriftys stores in Canada. AE also operates via its Web business, www.ae.com, which offers additional sizes and styles of favorite AE merchandise. About MTV Networks MTV Networks is a division of media conglomerate Viacom that oversees the operation of many TV network and Internet brands, including the first MTV channel. The company was established in 1984 after Warner Communications and American Express decided to divest the basic cable MTV Networks owns and operates the cable television programming services MTV: Music Television, MTV2, Nickelodeon/Nick at Nite, TV Land, VH1, CMT CMT Certified Medical Transcriptionist. CMT abbr. Certified Medical Transcriptionist CMT California mastitis test. : Country Music Television, and Spike TV, as well as The Digital Suite from MTV Networks, a package of thirteen digital services, all of which are trademarks of MTV Networks. MTV Networks also operates and offers joint ventures, licensing agreements and syndication deals whereby its programming can be seen worldwide. |
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