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American Eagle Outfitters Thanks Customers for Support of Its Great Gifts Program and Teen-Related Charities.


WARRENDALE, Pa. -- --Customers Raise Close to $800,000 through AE Great Gifts Bracelet Donations

--AE Associates and Customers across the Country Contribute to Local Communities through Donations and Time

American Eagle Outfitters, Inc. (AE) (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:AEOS AEOS American Eagle Outfitters Inc. (stock symbol)
AEOS Advanced Electro-Optical System (3.67 meter adaptive optical telescope on Maui)
AEOS Advanced Electro Optical Sensor
) announced today that more than $790,000 in donations has been raised by AE customers through the company's Great Gifts charity program which aimed to promote teen volunteerism vol·un·teer·ism  
n.
Use of or reliance on volunteers, especially to perform social or educational work in communities.


volunteerism 
 in the most effective way possible--through action rather than words. From October 27 - November 16, 2004, teenagers and young adults throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and Canada joined AE employees by donating a dollar or volunteering their time to support Jumpstart, YMCA YMCA
 in full Young Men's Christian Association

Nonsectarian, nonpolitical Christian lay movement that aims to develop high standards of Christian character among its members.
 National Safe Place, and Big Brothers Big Sisters of Canada. These charities encourage young adults to volunteer, offer services ranging from literacy to shelter, and focus on serving children, teenagers, and young adults in need.

As a thank you for contributions made in AE stores or online at ae.com, AE gave each donor a colorful Great Gifts bracelet. One hundred percent of the donations benefited the participating charities. In addition to helping raise nearly $800,000, AE associates also volunteered thousands of hours of community service and collected hundreds of books and personal care items in support of the Great Gifts program. Volunteer projects included putting together story boards to create an interactive reading experience for Jumpstart children and compiling food baskets This article or section may be confusing or unclear for some readers.
Please [improve the article] or discuss this issue on the talk page.
 with Safe Place teens to distribute to families in need. Through motivation and education, AE will continue to encourage its associates and customers to volunteer locally throughout the year.

"AE is proud that our customers and associates want to make an impact and we're grateful for their overwhelming response to the Great Gifts program," said Michael James Leedy, chief marketing officer at American Eagle Outfitters. "The success of the program proved what we have known all along - that teenagers and young adults care about their communities and want to get involved. With donations of close to $800,000, these charities will have the resources needed to continue making a difference and that is something we feel really good about."

The Great Gifts program reflects the findings of an online survey recently conducted by AE and Sovereign Marketing which indicated that 51 percent of teens and young adults are inspired to give back to their community during the holidays. The survey, which took place September 17-20, 2004, and included 1,009 individuals ages 15-25, also showed that while 88 percent of American teenagers and young adults are volunteer-minded, 41 percent have never volunteered. Of those respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy.  who do not volunteer, 29 percent stated they do not know how to get started, while 38 percent would get involved if they knew how and where.

About American Eagle Outfitters

American Eagle Outfitters (NASDAQ:AEOS) is a leading lifestyle retailer that designs, markets, and sells its own brand of relaxed, casual clothing for 15- to 25-year-olds, providing high-quality merchandise at affordable prices. AE's collection includes modern basics like jeans, cargo pants cargo pants or trousers
Noun, pl

loose trousers with a large external pocket on the side of each leg
, and graphic Ts as well as a stylish assortment of cool accessories, outerwear and footwear. AE's Canadian subsidiary, Bluenotes/Thriftys, offers a more urban/suburban, denim-driven collection for 12- to 22-year-olds. American Eagle Outfitters currently operates 780 AE stores in 49 states, the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States).  and Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla. , 69 AE stores in Canada, and 109 Bluenotes/Thriftys stores in Canada. AE also operates via its Web business, www.ae.com, which offers additional sizes and styles of favorite AE merchandise.

Through its charitable AE Foundation, American Eagle Outfitters raises funds and enlists volunteers for projects that improve the quality of life where associates and customers live, work and play. American Eagle Outfitters was the first corporate sponsor of Jumpstart and continues to play an active role in this nonprofit organization Nonprofit Organization

An association that is given tax-free status. Donations to a non-profit organization are often tax deductible as well.

Notes:
Examples of non-profit organizations are charities, hospitals and schools.
 that pairs college students with preschoolers developing early learning skills.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Dec 8, 2004
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