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American Eagle Outfitters Selects WebTrends Marketing Lab for Data Analysis Services.


PORTLAND, Ore. -- WebTrends Inc., the market leader for web analytics and Marketing Performance Management solutions, today announced that American Eagle Outfitters has selected WebTrends Marketing Lab([TM]), including WebTrends Analytics([TM]) 8 and WebTrends Marketing Warehouse([TM]), to provide a variety of data analysis services.

American Eagle Outfitters is a leading retailer that designs, markets and sell its own brand of clothing targeting 15- to 25-year-olds. American Eagle operates more than 800 stores in the U.S., the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States).  and Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla. , and more than 70 AE stores in Canada. AE also operates www.ae.com, which offers additional sizes and styles of favorite AE merchandise and ships around the world.

"We're very excited to work with American Eagle Outfitters to measure and analyze its marketing and customer relationship initiatives," said Greg Drew, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and president, WebTrends Inc. "We are committed to each and every one of our customers to provide the highest levels of services expertise and the most actionable web analytics and relationship marketing capabilities."

About WebTrends Inc.

As the acknowledged global web analytics market leader for more than twelve years, WebTrends is now leading the category into Marketing Performance Management. With an uncompromising focus on delivering the most accurate and actionable metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. , WebTrends enables thousands of web-smart organizations to easily improve campaign performance and web site conversion as well as build stronger relationships with their customers. With WebTrends Marketing Lab, the company stands alone in offering comprehensive, flexible and scalable web analytics as well as sophisticated, on-the-fly data exploration and customer targeting solutions for relationship marketing. Companies such as Ticketmaster, IKEA IKEA Ingvar Kamprad Elmtaryd Agunnaryd (Swedish home furnishings retailer founder's initials and location) , Reuters, General Mills This article or section may contain a proseline.

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, US Bank and more than half of the Fortune and Global 500 rely on WebTrends as their trusted standard, not only for the award-winning technology, but also for a full range of consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.)
service - work done by one person or group that benefits another; "budget separately for goods and services"
 and unmatched industry expertise across the broadest range of vertical markets. Through software and on-demand options and a full range of data collection methods, WebTrends is unique in its ability to meet any analysis objective with leading data integrity, privacy and security best practices. For more information, visit www.webtrends.com.

WebTrends, WebTrends On Demand, WebTrends Analytics, WebTrends Marketing Lab, and WebTrends Marketing Warehouse are registered trademarks of WebTrends Inc. in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and other countries. All other trademarks mentioned are the property of their respective owners
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 11, 2006
Words:391
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