American Eagle Outfitters Makes a Splash at MTV Spring Break.WARRENDALE, Pa. -- American Eagle Outfitters Will be the Official Apparel Sponsor of MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. Spring Break 2005 and Make a Special Appearance on TRL TRL In currencies, this is the abbreviation for the Turkish Lira. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. Leading lifestyle retailer American Eagle Outfitters, Inc. (AE) (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :AEOS AEOS American Eagle Outfitters Inc. (stock symbol) AEOS Advanced Electro-Optical System (3.67 meter adaptive optical telescope on Maui) AEOS Advanced Electro Optical Sensor ) and MTV: Music Television today announced a multi-platform sponsorship around MTV Spring Break 2005. AE will be a major sponsor and the official apparel provider for the network's hottest annual event broadcasted from Cancun, Mexico, March 18-20th, 2005. AE will help MTV heat up the beaches of Cancun, providing warm-weather wardrobes for its VJs including authentic, worn-in destroyed denim, woven camis, classic polos, cargo shorts, and swimwear in vibrant, sun-kissed colors. The Company will also distribute 100,000 limited-edition AE Spring Break Bags to spring breakers. Anyone spotted at MTV Spring Break 05 with an AE Spring Break Bag will have the chance to win VIP treatment and cool prizes from AE and MTV. AE will also be featured in a special segment of TRL airing Friday, March 4th at 5pm ET/PT on MTV. During the show, AE will award a lucky audience member tickets to MTV's Spring Break 05 in Cancun as well as an AE wardrobe to wear. Everyone else in the audience will score an AE Spring Break Bag loaded with seasonal essentials such as destroyed jeans, graphic Ts, sunglasses, and more. "AE's partnership with MTV is a natural fit," said Michael James Leedy, chief marketing officer at American Eagle Outfitters. "Spring Break is more than just a vacation for our customers -- it is a lifestyle. Memories are made on spring break and our goal with MTV is to make this Spring Break the best ever and the most memorable." MTV produced a co-branded Spring Break commercial which began airing Wednesday, February 23rd. The spot, which will air through Sunday, March 27th, promotes AE's Spring Break Bag promotion and tune-in information for MTV's Spring Break. Spring Break is AE's latest alliance with MTV. The company had a long-standing relationship with hit-series "Road Rules" for which it was the official clothing sponsor providing wardrobe for the cast. About American Eagle Outfitters American Eagle Outfitters (NASDAQ:AEOS) is a leading lifestyle retailer that designs, markets, and sells its own brand of relaxed, casual clothing for 15- to 25-year-olds, providing high-quality merchandise at affordable prices. AE's collection includes modern basics like jeans, cargo pants cargo pants or trousers Noun, pl loose trousers with a large external pocket on the side of each leg , and graphic Ts as well as a stylish assortment of cool accessories, outerwear and footwear. American Eagle Outfitters currently operates 777 AE stores in 49 states, the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States). and Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla. and 69 AE stores in Canada. AE also operates via its Web business, www.ae.com, which offers additional sizes and styles of favorite AE merchandise. About MTV MTV Networks MTV Networks is a division of media conglomerate Viacom that oversees the operation of many TV network and Internet brands, including the first MTV channel. The company was established in 1984 after Warner Communications and American Express decided to divest the basic cable owns and operates the cable television programming services MTV: Music Television, MTV2, mtvU, Nickelodeon/Nick at Nite, TV Land, VH1, CMT CMT Certified Medical Transcriptionist. CMT abbr. Certified Medical Transcriptionist CMT California mastitis test. : Country Music Television, Comedy Central, and Spike TV, as well as The Digital Suite from MTV Networks, a package of thirteen digital services, all of which are trademarks of MTV Networks. MTV Networks also operates and offers joint ventures, licensing agreements and syndication deals whereby its programming can be seen worldwide. |
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