American Eagle Outfitters Creates Innovative Free Loyalty Program; Leading Lifestyle Retailer Launches The New AE All-Access Pass.WARRENDALE, Pa. -- Leading lifestyle retailer American American, river, 30 mi (48 km) long, rising in N central Calif. in the Sierra Nevada and flowing SW into the Sacramento River at Sacramento. The discovery of gold at Sutter's Mill (see Sutter, John Augustus) along the river in 1848 led to the California gold rush of Eagle Outfitters (AE) has announced the launch of its new "AE All-Access Pass(R)", a new multi-channel rewards program that benefits all customers who shop in-store, online, and via phone. The goal of AE All-Access is to further the customer experience by making it more personal and exciting. Full-Access. The new program is free to all AE customers 13 years of age and older who sign up in AE stores or at ae.com. After joining, members get an individual AE All-Access Pass with personal program number and instructions. Designed to look like a VIP backstage pass A backstage pass is an employee pass which allows its bearer access to employees-only areas at a performance venue. They are most commonly associated with rock music groups. , the membership application comes with wallet See digital wallet. cards, key chain passes and AE branded stickers. The bar code and membership number on the stickers let customers get creative by tagging whatever they want-- iPods, credit cards, cell phones, student i.d. cards. Anything. Anywhere. The options are endless. Earn Credits. Get Rewards. Members start earning credits immediately on everything they buy at AE stores, ae.com and by phone. Every three months during peak seasonal introductions of new merchandise, they'll get a reward certificate to spend on AE merchandise based on their prior spending. The member also gains full access to cool music, great sales, events and contests via member's only aeallaccesspass, a section of the ae.com website. The pass is loaded with exclusive benefits, like a 15% discount on their birthdays. AE Credit Card holders receive additional benefits such as extra points on each purchase made when using their credit card as well as an additional 20% off for birthdays. "AE has created a loyalty program that gives customers the chance to earn credits on all items purchased in-store, online and via phone," said Michael James Leedy, Chief Marketing Officer at American Eagle Outfitters. "This original program stays true to the AE brand by offering value, service, freedom and fun." About American Eagle Outfitters American Eagle Outfitters (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :AEOS AEOS American Eagle Outfitters Inc. (stock symbol) AEOS Advanced Electro-Optical System (3.67 meter adaptive optical telescope on Maui) AEOS Advanced Electro Optical Sensor ) is a leading retailer that designs, markets and sells its own brand of laidback, current clothing for 15 to 25 year-olds, providing high-quality merchandise at affordable prices. AE's original collection includes standards like jeans and graphic T's as well as cool essentials like accessories, outerwear, footwear Footwear consists of garments worn on the feet. It is worn for a variety of reasons, including protection against the environment, hygiene and adornment. Usually, socks and other hosiery are worn between the feet and the footwear, except for sandals and flip flops (thongs). , basics and swimwear. American Eagle Outfitters currently operates more than 784 stores in 50 states, the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States). , Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla. , and 71 AE stores in Canada. AE also operates ae.com, which offers additional sizes and styles of favorite AE merchandise. |
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