American Eagle Outfitters Announces the Appointments of Michael Leedy as EVP of Strategic Planning and Michael Tam as EVP of Marketing.Business Editors WARRENDALE, Pa.--(BUSINESS WIRE)--Nov. 13, 2003 American Eagle Outfitters, Inc. (Nasdaq:AEOS AEOS American Eagle Outfitters Inc. (stock symbol) AEOS Advanced Electro-Optical System (3.67 meter adaptive optical telescope on Maui) AEOS Advanced Electro Optical Sensor ) today announced the appointment of Michael Leedy as Executive Vice President of Strategic Planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. . Mr. Leedy joined American Eagle Outfitters in 1995 and most recently was Executive Vice President of Marketing. In addition to his strategic planning responsibilities, Mr. Leedy will continue to oversee the e-commerce business. This newly created position will focus on strategic long-term growth and profit initiatives for the company, including business extensions, new concepts and organizational and operational processes. Mr. Leedy will report to Jim O'Donnell, Chief Executive Officer of American Eagle Outfitters. American Eagle Outfitters also appointed Michael Tam as Executive Vice President of Marketing. Mr. Tam previously served in a variety of Senior Merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. and Marketing roles with Nordstroms, Starbucks and McDonalds. Mr. Tam's career began with Leo Burnett For the company, see . Leo Burnett (October 21, 1891 - June 7, 1971) was an advertising executive famous for creating such icons as the Jolly Green Giant, the Marlboro Man, Toucan Sam, Charlie the Tuna, Morris the Cat, the Pillsbury Doughboy, the 7up "Spot", and Tony the , USA, Chicago, following the completion of his Masters of Management Degree from J.L. Kellogg Graduate School. Mr. Tam will report to Roger Markfield, Vice Chairman and President of American Eagle Outfitters. Jim O'Donnell commented, "Michael Leedy has been an integral member of the team that has defined and significantly grown the brand over the past eight years. He is a strategically creative thinker and will incorporate his wealth of AE knowledge in leading a disciplined approach to the next decade of growth for our company. Michael Tam understands brand building through his balanced experience of twenty-five years with a respected agency and international brands. His track record and proven ability to position brands globally will be of great value in the future marketing of the American Eagle brand. Michael Leedy has done a nice job of transitioning his marketing role to Michael Tam and can now partner with me in thoughtfully charting our future. It is a pleasure to recognize Michael Leedy's accomplishments with this new challenge and to further strengthen our leadership team with the addition of Michael Tam." American Eagle Outfitters (Nasdaq:AEOS) is a leading lifestyle retailer that designs, markets, and sells its own brand of casual, fashion-right clothing for 15-25 year olds, providing high-quality merchandise at affordable prices. AE's collection includes modern basics like jeans, surplus, and graphic Ts as well as a stylish Stylish is a free Mozilla extension that allows for the manipulation of web pages and XUL application user interfaces through the use of CSS or user styles available localy or from centralized web-site [1], which allows style sharing. assortment assortment /as·sort·ment/ (ah-sort´ment) the random distribution of nonhomologous chromosomes to daughter cells in metaphase of the first meiotic division. as·sort·ment n. of cool accessories, outerwear, footwear Footwear consists of garments worn on the feet. It is worn for a variety of reasons, including protection against the environment, hygiene and adornment. Usually, socks and other hosiery are worn between the feet and the footwear, except for sandals and flip flops (thongs). and swimwear. AE's Canadian subsidiary, Bluenotes/Thriftys, targets a slightly younger demographic, offering a more urban/suburban, denim-driven collection for 12 to 22 year-olds. American Eagle Outfitters currently operates 739 AE stores in 49 states and the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States). , 64 AE stores in Canada, and 111 Bluenotes/Thriftys stores in Canada. AE also operates via its internet business, ae.com. |
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