American Eagle Outfitters Amps Up College Football With AE Big Game Live.Campus Traditions, Game-Day Events and Fan Interaction is the Latest Content Play for AE's Entertainment Channel 77E(TM) PITTSBURGH -- American Eagle Outfitters, Inc. (NYSE NYSE See: New York Stock Exchange :AEO) today announced the launch of "AE Big Game Live" on 77E(TM). "AE Big Game Live" is an unscripted un·script·ed adj. Not adhering to or in accordance with a script written beforehand: "his unscripted encounters with the press" Eleanor Clift. online event that follows the fanatical football traditions and game-day events at eight of the biggest college football games of the season, Penn State vs. Wisconsin, Kentucky vs. Florida, Rutgers vs. WVU WVU West Virginia University WVU Love You , Alabama vs. LSU LSU Louisiana State University LSU Large Subunit LSU La Salle University (Philadelphia, PA) LSU La Sierra University LSU Link State Update (OSPF) LSU Learning Support Unit , Georgia vs. Auburn, Michigan vs. OSU (Open Source UNIX) Refers to the Unix variants that are maintained as open source, which were primarily BSD Unix and Linux until Sun made its Solaris operating system open source in 2005. , Texas A&M vs. Texas and USC An abbreviation for U.S. Code. vs. UCLA UCLA University of California at Los Angeles UCLA University Center for Learning Assistance (Illinois State University) UCLA University of Carrollton, TX and Lower Addison, TX . "College football is an important part of how our customers live their lives this time of year," said American Eagle Outfitters, Inc. chief marketing officer Kathy Savitt. "AE Big Game Live brings each campus' unique traditions and experiences online, allowing fans across the country to take part in this exciting slice of college life." Each Wednesday following a big game, new content will be available on 77E at ae.com. Today, customers and football fans can experience the first segment of "AE Big Game Live" from the Penn State vs. Wisconsin game at Penn State Campus. Today's content includes: * Fans in "Paternoville," an area outside the stadium named for head coach, Joe Paterno, where hundreds of fans camp out overnight to get the best seats. * Scenes from the Lion Shrine, where armed guards protect the Nittany Lion from opponent vandals. * Fan cheers outside Beaver Stadium, where thousands of students gather to await the escorted arrival of the coach and team. Each AE Big Game Live event is hosted by 77E correspondents QDeezy, a radio personality from Philadelphia and Alyssa D., a University of Pittsburgh student and AE model. Q and Alyssa will guide fans through the unique traditions of each school and interact on-camera with the craziest fans on campus. The AE Big Game Live tent provides the ultimate tailgating Tailgating The action of a broker or advisor purchasing or selling a security for his or her client(s) and then immediately making the same transaction in his or her own account. experience with free custom T-shirts, quarterback contests, and temporary tattoos. The tent is also home of the 77E studio, where fans share their personal football rituals and experiences on- camera, which is viewed by hundreds of thousands of customers on ae.com. Additionally, the web site will offer suggestions for the best game-day looks, as well as the opportunity to design and purchase custom hoodies in various school colors. [TABLE OMITTED] For more information on "AE Big Game Live", please visit www.ae.com/web/77e/big-game-live/. About American Eagle Outfitters: American Eagle Outfitters, Inc. (NYSE:AEO) is a leading retailer that operates under the American Eagle Outfitters[TM] and MARTIN + OSA Martin + Osa (Martin & Osa) is a new clothing brand developed by American Eagle Outfitters. The store's name and inspiration comes from Martin and Osa Johnson, a globetrotting husband and wife team from Kansas who explored Africa and the South Pacific Islands, chronicling their [TM] brands. American Eagle Outfitters designs, markets and sells its own brand of laidback, current clothing targeting 15 to 25 year-olds, providing high-quality merchandise at affordable prices. AE's original collection includes standards like jeans and graphic Ts as well as essentials like accessories, outerwear, footwear, basics and swimwear. American Eagle currently operates 846 stores in 50 states, the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States). and Puerto Rico, and 74 AE stores in Canada. American Eagle also operates ae.com, which offers additional sizes and styles of favorite AE merchandise and ships around the world. The American Eagle brand also includes a Dormwear[TM] collection, aerie[TM], which is available in 19 standalone stores, American Eagle stores and at aerie.com. The collection includes bras, undies, camis, hoodies, robes, boxers, sweats and leggings leg·ging n. 1. A leg covering usually extending from the ankle to the knee and often made of material such as leather or canvas, worn especially by soldiers and workers. 2. leggings a. for the AE girl. Designed to be sweetly sexy, comfortable and cozy, the aerie brand offers AE customers a new way to express their personal style everyday, from the dormroom to the coffee shop to the classroom. MARTIN + OSA, a new sportswear concept targeting 25 to 40 year-old women and men, carries apparel, accessories and footwear, using denim and sport inspiration to design fun and sport back into sportswear. MARTIN + OSA currently operates 13 stores. For additional information and updates, visit www.martinandosa.com. |
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