American Consumers Twist and Shout! Surging Acceptance of Screw Caps Spurs National Launch of Screw Kappa Napa.SONOMA, CA -- Following the successful pre-release of Screw Kappa Napa, the flagship wine of its Three Loose Screws division, Don Sebastiani Don Sebastiani grew up in Sonoma, California, United States. Born of August and Sylvia Sebastiani, he was the youngest of three children: Sam, Mary Ann, & Donny. He attended St. Francis Solano School in Sonoma, Bellarmine Prep in San Jose, and the University of San Francisco. & Sons has announced it will launch the brand nationwide, complete with a full-blown campaign to educate consumers on the merits on the merits adj. referring to a judgment, decision or ruling of a court based upon the facts presented in evidence and the law applied to that evidence. A judge decides a case "on the merits" when he/she bases the decision on the fundamental issues and considers of screw cap screw cap n. A cap that screws onto the threaded mouth of a container such as a bottle or jar. closures for wine. The line will include Cabernet Sauvignon Cab·er·net Sauvignon n. 1. A variety of black grape used to make red wine, notably in Bordeaux and the Napa Valley. 2. A dry red wine made from this grape. [French. , Zinfandel, Merlot, Chardonnay and Sauvignon Blanc wines. In addition to the standard 750 ml bottles, the Chardonnay and Cabernet Sauvignon will be offered in 375 ml bottles for on premise placement. All wines are sourced from Napa Valley Napa Valley, Calif.: see under Napa. Napa Valley greatest wine-producing region of the United States. [Am. Hist.: NCE, 2990] See : Wine fruit. "The overwhelming consumer response to Screw Kappa Napa and the soaring demand for wines bottled in twist-off closures prove there is life after cork," said company marketing director Don Sebastiani Jr. The company will use "Life after cork" as the theme for its in-store marketing and to educate consumers. The wine's label has been designed to reflect the dominant message -- a screw cap wine from Napa Valley. Simple, clean and elegant, the label features an angel wing corkscrew corkscrew a deformity in which the affected part is spiraled like a corkscrew. corkscrew claw a probably heritable defect of the lateral claw, usually of the front feet, of cattle causing serious lameness. , replete with halo, flying off to heaven. "This reinforces the 'life after cork' marketing theme and directly reflects our intent to be the new soul of Napa -- bold, savvy and cutting edge," said Sebastiani. M-Space Design of Sonoma developed the graphics and support materials, all of which incorporate angelic and/or heavenly icons. "Informed wine drinkers know that screw cap closures are better for the wine, so the educational campaign is directed to those consumers who don't necessarily read wine magazines or keep up with wine trends on a regular basis," said Sebastiani. "We want them to know that screw caps aren't just there to make the wine more approachable and easier to open -- they're actually to ensure that the wine in every bottle remains pure and untainted." Last year's Screw Kappa Napa regional pre-release was 30,000 cases. With the July national launch, the company expects volume to grow significantly in the coming year. Don Sebastiani & Sons is a family-owned wine negociant firm specializing in the marketing of upscale, but moderately priced varietal wines. Principals Don Sebastiani and sons, Donny and August, are third and fourth generation California vintners and wine merchants. The company is headquartered in the Sonoma Valley and has a winery in the Napa Valley. In 2005, Don Sebastiani & Sons will make wine from throughout California for the portfolio that includes Aquinas Napa Valley, Pepperwood pepperwood, name for several trees, among them the California laurel. Grove, Impact Hot Brand Smoking Loon loon, common name for migratory aquatic birds found in fresh- and saltwater in the colder parts of the Northern Hemisphere. Its strange, laughing call carries for great distances. Like the grebes, loons float low in the water and their legs are placed far back. , Fusee, Mia's Playground, and Screw Kappa Napa, which was recently named one of the Hottest Small Brands of 2004 by Wine Business Monthly. www.donandsons.com |
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