American Consumers Embrace Trinity Springs Ltd.'s -- www.trinitysprings.com -- `Fountain of Truth` -- Propelling Trinity Into the Natural Foods Industry ``Top Ten``.

PARADISE, Idaho--(BUSINESS WIRE)--July 28, 1999--

According to SPINS, the national data tracking service for the Natural Foods industry, TRINITY has risen to an extraordinary number 7 sales position in a field of 150 brands after only 11 months on the market.

TRINITY, as the only spring water bottled and sold in the US without disinfectants, provides consumers with something many have never tasted -- truly natural spring water.

"We're blessed with a pristine source that does not require chlorination, ozonation, charcoal filtration, distillation or any other `kill` step," said Mark Johnson, Trinity Springs Ltd. CEO and co-founder. "So what comes out of the spring is exactly what goes into the bottle."

Consumers nationwide like the idea, as well as the smooth clear taste of TRINITY, which many remark is reminiscent of spring waters they enjoyed in their youths. To preserve TRINITY's pristine taste, Trinity Springs Ltd. applies European spring stewardship principles, and is the only US bottled spring water certified as a Naturliches Heilwasser -- a natural health or healing water. Those principles include reverent care of the source, constant testing of both the water and the bottling process and, bottling TRINITY without disinfectants.

Renowned bottled water expert and author, Arthur von Wiesenberger comments: "European bottling techniques are particularly stringent and Trinity Springs Ltd. is a unique example of those traditions being brought to the United States."

The US's largest natural food distributors -- Mountain People's Warehouse, Rainbow Natural Foods, Cornucopia-Stowe Mills, Tree of Life, Food for Health, and Organica -- know they are part of a unique market phenomena. "I would say the response to TRINITY is spectacular, considering it is a new brand that people are not used to," said Barbara Locks, Grocery and Beverage Buyer for Mountain People's Warehouse.

Top Market Position Strategy -- Truth in Labeling

Trinity Springs is moving into top market position without big advertising campaigns or slick marketing strategies. It is simply a small, conscientious company dedicated to preserving their pristine spring source in Paradise, Idaho; and providing American consumers with what they have been waiting for: A live spring water that is clearly labeled as to where it comes from, what's in it and how it's handled.

TRINITY availability and pricing

TRINITY is currently available in .5, 1.0 and 1.5 liter PET bottles at natural food stores throughout the US. TRINITY is priced below European premium waters because "everyone deserves to drink this water." Suggested retail prices are $.79 to $1.69.

About Trinity Springs Ltd.

Trinity Springs Ltd. is a privately-held corporation headquartered in Ketchum, Idaho. The company, founded in 1990, completed a state-of-the-art small-container processing plant at the spring source in Paradise, Idaho, in May, 1998. The company has 27 employees.

About SPINS Data

SPINS is scanning-based data collected by Spence Information Service about consumer retail purchases through natural foods supermarkets in the US.