American Communications Enterprises to Integrate Opt-in E-mail With Radio Programming.Business Editors, High-Tech Writers AUSTIN, Texas--(BUSINESS WIRE)--Sept. 25, 2000 American Communications Enterprises (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :ACEN ACEN Anglican Communion Environmental Network ACEN Assembly of Captive European Nations ) announced today that the Company has signed an Agreement with ListenerLetters.com for the integration on opt-in e-mail See opt-in. newsletters with radio station programming. The newsletters will be available in a number of different lifestyle forms customized to match the demographic and format profile of listeners including Adult Contemporary and Country Western news content. "As we build our radio station network, our advertisers will have access to bundled packages that incorporate radio advertising with ads included in opt-in e-mail newsletters" says ACEN President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Dain Schult. "According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Forrester Research, the e-mail marketing industry will soar to $4.8 billion by 2004, we feel that an integrated radio/e-mail offering will create a strategic advantage for our stations and their advertisers" ListenerLetters provides a station with an online listener relationship management tool built around customized opt in e-mail For other uses, see . Opt in e-mail is a term used when someone is given the option to receive "bulk" e-mail, that is, e-mail that is sent to many people at the same time. Typically, this is some sort of mailing list, newsletter, or advertising. newsletters. Each newsletter is tailored to meet the lifestyle needs of listeners and generate ad revenue through the sale of an avail. ListenerLetters content is provided from PennMedia.com, one of the country's largest opt in e-mail newsletter providers. Their newsletters are delivered to over 40 million subscribers everyday. "Our ListenerLetters(TM) service leverages the number one online application, e-mail, with the viral marketing impact of opt in newsletters. This service creates an application that enhances a station's brand relationship with their core audience everyday as well as providing powerful a response vehicle for advertisers", say Philip Rist, VP of Prosper Business Development. Since 1990, Prosper Business Development Corp.(www.4prosper.com) has provided innovative marketing productivity tools to the energy, telecommunications and media industries. Their ViewDriver.com integrated marketing service has generated over $92 million of revenues for clients. Prosper is noted for combining new technology with traditional media in targeted, integrated marketing systems that produce sales and build brand awareness. ACEN'S performance and financial results could differ materially from those reflected in this release due to general financial, economic regulatory and political conditions or additional factors unknown to ACEN at this time as well as specific risks and uncertainties such as those set forth in documents filed by ACEN with the SEC (including, but not limited to, its most recent reports on Form 8-K Form 8-K The form required by the SEC when a publicly held company incurs any event that might affect its financial situation or the share value of its stock. Form 8-K See 8-K. , Form 10-Q Form 10-Q See 10-Q. and Form 10K copies of which are available upon request over the Internet at www.sec.gov). |
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