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American Cinema Advertising Network and UltraStar Cinemas join in to a Long Term Digital Pre-Show Advertising Agreement.


Entertainment Editors/Business Editors

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LAS VEGAS--(BUSINESS WIRE)--March 24, 2004

ACAN ACAN Advance Contract Award Notice
ACAN Australian Christian Artists Network (Australia)
ACAN Advisory Committee on Antarctic Names
ACAN Any Call, Any Network (NewStep Networks, Inc.
 teams with Vyvx, DPI (Dots Per Inch) The measurement of the resolution of display and printing systems. A typical CRT screen provides 96 dpi, which provides 9,216 dots per square inch (96x96). Flat panel displays from 110 to 200 dpi have also been developed.  and EVS EVS European Voluntary Service
EVS Environmental Science
EVS Electric Vehicle Symposium
EVS Enhanced Vision System
EVS environmental studies
EVS European Values Study
EVS Electronic Verification System
EVS Extreme Voltage Shutdown
; UltraStar becomes first exhibitor in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  to use Texas Instruments See TI.

(company) Texas Instruments - (TI) A US electronics company.

A TI engineer, Jack Kilby invented the integrated circuit in 1958. Three TI employees left the company in 1982 to start Compaq.
 DLP (Digital Light Processing) A data projection technology from TI that produces clear, readable images on screens in lit rooms. DLP is used in all types of projection devices, from data projectors that weigh only a few pounds to large rear-projection TVs to electronic  Cinema(TM) Technology for Pre-Show

American Cinema Advertising Network (ACAN) today announced it has signed UltraStar Cinemas of San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , CA to a long term Pre-Show Advertising and Media Asset Marketing agreement. Under the agreement ACAN will supply projectors utilizing Texas Instruments DLP Cinema(TM) technology for digital pre-show advertising content, alternative programming and digital theatrical trailers and feature films.

"UltraStar Cinemas will be the first exhibitor in North America to be equipped with the necessary equipment (DLP Cinema(TM)) to show all digital programming using one projector, including movies. The quality of the theatrical presentation should be the absolute best, including the pre-show. Anything less is a dis-service to the advertiser and an insult to the audience," said Alex Gorovitz, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of ACAN.

"We've been a leader in the adoption of digital cinema and are hopeful that other exhibitors will follow our lead by making the jump to DLP Cinema(TM) for all applications rather than giving in a falling inwards; a collapse.

See also: Giving
 to the temptation of using inferior non-DLP technology. "ACAN obviously shares our vision and commitment to superior digital presentation as evidenced by their willingness to provide this technology without any financial or technology risk" said Alan Grossberg, President and CEO of UltraStar Cinemas.

In addition, ACAN will be UltraStar's exclusive sales representative for all Media Assets including alternative content, special events, in-theatre signage, etc. "This consolidation allows advertisers to buy from UltraStar's entire selection of media assets from one source which is important to the advertising community and therefore important to UltraStar" added Grossberg.

ACAN has assembled a team of leading companies in the execution of digital cinema for this project. Texas Instruments, Digital Projection International, WilTel Communications' Vyvx division and EVS, Inc. "ACAN has selected teammates, which as individuals are experts is their respective fields, but more importantly as a team are a very power and cohesive group which will continue to successfully forge the road to digital theatres, said Fred Garroy, General Manager of the Americas for EVS.

ACAN will utilize DPI/TI DLP Cinema(TM) projectors in 20 screens initially which represents more DLP Cinema(TM) screens than any other exhibitor in North America. All 81 screens are expected to be converted within a year which will likely make UltraStar the first exhibitor in the world to be equipped for DLP Cinema(TM) and cinema grade servers for every screen. UltraStar currently has 6 Barco digital cinema projectors which will be replaced with DPI units. "We are so pleased that a company and an exhibitor have finally stepped up to put into place high quality projection technology for the exhibition or all digital content" said Peter Nicholas Peter Nicholas can refer to:
  • Peter Nicholas, American businessman and cofounder of Boston Scientific.
  • Peter Nicholas, Welsh international football (soccer) player.
  • Peter Nicholas, New Zealand sailor.
, Director of Cinema Sales and Marketing for DigitalProjection Inc.

"With the announcement of 20 DLP Cinema screens UltraStar is moving forward with a significant deployment that shows their commitment to the best presentation quality for theatrical applications," said Doug Darrow, Business Manager, and TI DLP Cinema(TM).

ACAN will utilize EVS for the storage, management, and playback of all digital content within the theatre, providing a single solution for UltraStar. "This is the future of digital theatres", said James Campanella, Chief Systems Engineer of EVS. "Combining pre-show, alternative, and digital cinema content into one system provides the exhibitor with the most flexibility and enables them to leave no potential revenue source untapped. Utilizing digital cinema quality equipment for all aspects of the show raises the picture quality bar of pre-show and alternative content. EVS is very excited to once again be part of another digital cinema milestone".

To deliver content - both file based and live video - to theaters across the country, ACAN will utilize WilTel Communications' Vyvx division, a market leader in providing fiber-optic and satellite transmission solutions to the media and entertainment industry for 15 years. On an annual basis, Vyvx provides broadcast transmission services for nearly 10,000 live sports events; transmits nearly 200,000 live video feeds, or the equivalent of more than 12 million video minutes; and nearly 3,000,000 national television and radio spot advertisements.

About Vyvx

Vyvx provides video delivery solutions over fiber optics fiber optics, transmission of digitized messages or information by light pulses along hair-thin glass fibers. Each fiber is surrounded by a cladding having a high index of refractance so that the light is internally reflected and travels the length of the fiber  and satellite to global advertising, sports, news, and entertainment customers. Vyvx offers a wide range of dedicated and occasional services and its electronic footprint reaches nearly 11,000 online television and radio stations, networks and cable head-ends, as well as more than 100 professional sports venues and all major media centers, movie studios and production facilities. Vyvx is a division of WilTel Communications, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, the operating subsidiary of WilTel Communications Group, Inc., which is a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of Leucadia National Corporation. For more information, please go to www.vyvx.com.

About ACAN

ACAN, formerly Century Media Advertising, was founded in 1982 and has been a major provider or pre-show slide advertising representing exhibitors such as Loews, Mann, Village, Century, Village, and others. For more information, please go to www.movietheatreads.com.

About UltraStar

UltraStar Cinemas, headquarter head·quar·ter  
v. head·quar·tered, head·quar·ter·ing, head·quar·ters Usage Problem

v.tr.
To provide with headquarters:
 in San Diego owns and operates 81 screens in 11 theatres in the San Diego DMA (1) (Digital Media Adapter) See digital media hub.

(2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases.
 with 30 screens under development as well as 10 screens in Mexico with an additional 20 screens under development. UltraStar was assisted in the negotiations by Lawrence Cervantes of Performance Digital Cinema. For more information go to www.ultrastarmovies.com

About EVS

EVS is a business unit of EVS Broadcast Equipment which designs, develops and markets professional digital equipment for the Radio, Television and Cinema industries. The EVS Group employs more than 175 persons in 7 countries and sells its products to professionals of the sound and video sectors in more than 60 countries. For more information, please visit www.evs.tv.

This press release may contain "forward-looking statements" as defined by federal law. Although the Company believes any such statements are based on reasonable assumptions, there is no assurance that actual outcomes will not be materially different. Any such statements are made in reliance on the "safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
" protections provided under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. The Company assumes no obligation to update those statements to reflect actual results, changes in assumptions and other factors. The forward-looking statements are subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from those projected.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 24, 2004
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