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American Century and Digitas Expand Strategic Partnership.


Business/Technology Editors

BOSTON--(BUSINESS WIRE)--Aug. 1, 2000

Digitas Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: DTAS DTAS Digitas Inc. (stock symbol)
DTAS Deployed Theater Accountability Software
DTAS Decision Theory Adaptive Systems Group
DTAS Digital Test Access System (Hekimian)
DTAS Data Transmission and Switching
), the leader in bricks and clicks business integration, today announced that it has expanded its strategic partnership with American Century This article is about the term used for American power in the 20th century. For the investment company, see American Century Investments.

"American Century" is a term coined by Time
 to include interactive marketing.

Digitas will work with American Century to develop and implement an online acquisition gateway for American Century Investments American Century Investments is a privately held investment management firm. Its headquarters are located at 4500 Main in Kansas City, Missouri, near the famous Country Club Plaza. It was formerly known as Twentieth Century Investments. The company was founded by James E.  and a Web campaign to support customer retention. Digitas also will assist in the development of a Web site for J.P. Morgan/American Century Retirement Plan Services.

"American Century was the first mutual fund company to offer customers online access to their accounts," Kathy Biro, vice chairman and president of Digitas, said. "They understand the importance of leveraging the Internet to transform their business for the digital economy. We work with American Century across almost all our capability areas, and our goal is to provide them with the strategy and technology for optimal cross-channel integration."

Digitas (www.digitas.com) is a leading Internet professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products.  firm that helps companies transform their businesses to meet the challenges and opportunities of the Internet economy. Digitas combines best of breed capabilities in integrated strategy, technology, creative and marketing solutions to help Fortune 100 and other blue chip companies leverage their existing assets and the Internet to build customer value and gain competitive advantage. The company serves as strategic partner to several industry leading clients, including American Express Company, AT&T, General Motors Corporation, L.L. Bean, Inc. and Neiman Marcus Group, all of whom deliver optimal customer value through Digitas solutions. Headquartered in Boston, Digitas employs more than 1500 people and has offices in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, San Francisco, Salt Lake City and London.
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Publication:Business Wire
Geographic Code:1USA
Date:Aug 1, 2000
Words:276
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