American Career Centers Inc. New Subsidiary Products Have a Unique Value.Business Editors LAS VEGAS--(BUSINESS WIRE)--March 5, 2002 American Career Centers Inc. (symbol BB: ACCI ACCI Australian Chamber of Commerce and Industry ACCI American Council on Consumer Interests ACCI Association of Crafts & Creative Industries ACCI American Consortium of Certified Interpreters ACCI African Center for Crop Improvement ACCI Air Compliance Consultants Inc. ), completed the acquisition of Water Star Bottling Inc. and its 85 percent owned subsidiary Geyser geyser (gī`zər) [Icel.], hot spring from which water and steam are ejected periodically to heights ranging from a few to several hundred feet. Products on Feb. 28, 2002. Water Star owns very long-term rights to a unique water source. Additionally, Water Star has been able to enhance its brand by registering its tag line tag line also tag·line n. 1. An ending line, as in a play or joke, that makes a point. 2. An often repeated phrase associated with an individual, organization, or commercial product; a slogan. Noun 1. and its unique aqua blue packaging. Thomas Krucker, president of ACCI, stated, "Our acquisition of Water Star brings our company a very unique asset and potential for strong growth in the future. Consumers have already endorsed Water Star's unique product line and demonstrated its preference for Geyser's unique packaging with about $8 million in annual sales for the past few years." Krucker added that, "Its federally registered trademark slogan A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. Slogans vary from the written and the visual to the chanted and the vulgar. "IT'S NOT JUST A DRINK - IT'S A GEYSER"(R) illustrates why its refreshing beverages truly are more than just a drink. Geyser has the distinction of being one of a very few companies to have received the distinction of the United States Patent and Trademark office The United States Patent and Trademark Office (PTO or USPTO) is an agency in the United States Department of Commerce that provides patent protection to inventors and businesses for their inventions, and trademark registration for product and intellectual property registration for the color of its package. "Water from The Geyser has a uniqueness that is unparalleled in the entire world. Not only does it carry with it the rare combination of history and colorful legend that create excitement, but it is very pure, protected and extremely rare. We believe that our Water Star subsidiary has the potential to develop a branded product line and company that could command a premium value." About the Water from Water Star Bottling Inc. and its Geyser Products Subsidiary All of Water Star Bottling's products come directly from "The Geyser," as it was called by the early Western Wyoming pioneer settlers. The U.S. Forest Service sign nearby The Geyser site calls it "North America's Only Cold Water Geyser." No one really knows for sure what makes The Geyser flow on and then off in 18-minute intervals. One thing is known for sure and that is millions of gallons of icy-cold, pure spring water flow from The Geyser each day. The town of Afton, Wyo. uses water from The Geyser and it is so pure that no chemical treatment or filtration filtration: see sewerage; water supply. Filtration The separation of solid particles from a fluidsolids suspension of which they are a part by passage of most of the fluid through a septum or membrane that retains most of the solids is required. In 1992, Water Star Bottling Inc. obtained a very long-term exclusive contract with the town of Afton to bottle the legendary water. A dedicated line connects Water Star's bottling plant Noun 1. bottling plant - a plant where beverages are put into bottles with caps industrial plant, plant, works - buildings for carrying on industrial labor; "they built a large plant to manufacture automobiles" to the town's main line coming from The Geyser. Water Star has been bottling water from this amazing a·maze v. a·mazed, a·maz·ing, a·maz·es v.tr. 1. To affect with great wonder; astonish. See Synonyms at surprise. 2. Obsolete To bewilder; perplex. v.intr. source since 1993. Jerry Ludeman, chief executive officer of Water Star's Geyser Products subsidiary and a 25-year consumer products marketing veteran, former PET foods executive and owner/executive of a national food brokerage network points out, "The federally registered aqua-colored bottle is a very valuable asset of the company. It's a real plus for our distributors and our brand." Ludeman went on to add that, "Beverage purchases are typically `impulse buys' spontaneously made at the point of purchase. There is a very small window of opportunity to grab the attention of potential beverage consumers with so many products to choose from, so anything we can do to make our product stand out from the crowd is a real plus. "Our aqua-colored bottle is unlike anything else on the shelf and definitely helps guide the consumer back to our products even if he or she doesn't recall the brand name. I have noticed that even small children who can't read will recognize a Fruit Geyser beverage just by the color of the bottle." Water Star was founded in 1992 utilizing ice-cold, pure spring water from North America's only cold water geyser. The company's unique natural water source is located south of Yellowstone National Park Yellowstone National Park, 2,219,791 acres (899,015 hectares), the world's first national park (est. 1872), NW Wyo., extending into Montana and Idaho. It lies mainly on a broad plateau in the Rocky Mts., on the Continental Divide, c. and Jackson Hole Jackson Hole, fertile Rocky Mt. valley, c.50 mi (80 km) long and 6 to 8 mi (9.6–12.8 km) wide, NW Wyo., partly in Grand Teton National Park. Jackson Lake, 39 sq mi (101 sq km), a natural lake through which the Snake River flows, was dammed in 1916 to control , Wyo. Water Star's products are distributed throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . The company is focused on expanding existing sales channels, adding new sales through specialty stores Noun 1. specialty store - a store that sells only one kind of merchandise shop, store - a mercantile establishment for the retail sale of goods or services; "he bought it at a shop on Cape Cod" and mass merchandiser retailers as well as new distribution agreements with top distributors and retailers nationally. The statements made in this press release, which are not historical facts, contain certain forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. concerning potential developments affecting the business, prospects, financial condition and other aspects of the company to which this release pertains. The completion of the Water Star transaction and actual results of owning Water Star Bottling as described in this release, and the company's operations generally, may differ materially from what is projected in such forward-looking statements. Although such statements are based upon the best judgments of management of the company as of the date of this release, significant deviations in magnitude, timing and other factors may result from business risks and uncertainties including, without limitation, the company's dependence on third parties, general market and other factors, many of which are beyond the control of the company. The company disclaims any obligation to update information contained in any forward-looking statement. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion