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American Capital Portfolio Company, Caswell-Massey, Launches E-Commerce Site.


BETHESDA, Md.--(BUSINESS WIRE)--Nov. 30, 1999--

Company's financing enables one of America's oldest companies to

establish e-commerce presence

American Capital Strategies, Ltd. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: ACAS ACAS Cardiology A clinical trial–Asymptomatic Carotid Atherosclerosis Study which evaluated the 5-yr risk of fatal and non-fatal stroke-primary outcome in Pts with asymptomatic but severe carotid atherosclerosis. See Carotid stenosis. ) today announced that Caswell-Massey, one of its portfolio companies and one of the oldest companies in America, has launched a new e-commerce website, located at http://www.caswell-massey.com/. Earlier this year, American Capital provided financing in the form of senior and subordinated notes with detachable warrants. Caswell-Massey used a portion of the proceeds from the financing to pursue its e-commerce initiative.

Caswell-Massey, established before the Revolutionary War, produces and sells a full line of soap, fragrance and personal care toiletries toi·let·ry  
n. pl. toi·let·ries
An article, such as toothpaste or a hairbrush, used in personal grooming or dressing.

toiletries nplartículos mpl de aseo (=
. The site expands Caswell-Massey's existing roster of retail distribution channels for its high-quality products, which include retail stores and a variety of direct marketing efforts.

Caswell-Massey is an example of American Capital's strategy of assisting companies with superior management teams and strong retail product lines to develop and implement growth strategies in today's dynamic e-commerce marketplace. American Capital has contributed to the launch of the Caswell-Massey site and will participate in its continued development. The Caswell-Massey site allows the customer access to secure, online purchasing, while maintaining a look and feel that reflects the Company's distinguished history.

Caswell-Massey's Chief Executive Officer, Anne Robinson
This article is about the English television hostess. For the American actress see Ann Robinson.


Anne Josephine Robinson (born September 26, 1944) is an English television presenter and television game show hostess who is most famous for hosting
, has implemented a multi-faceted growth strategy which includes this e-commerce initiative. "American Capital's flexible financing permits Caswell-Massey to take advantage of the vast potential offered by the Internet. We are pleased to offer another avenue for our current and future customers to purchase Caswell-Massey's quality products," commented Ms. Robinson.

Adam Blumenthal, President and Chief Operating Officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 of American Capital, said, "We are pleased about Caswell-Massey's entry into the e-commerce retail market and believe the move represents an exciting avenue for the Company's growth. We are enthusiastic about the latest developments in Caswell-Massey's business strategy, as we assist this Company and others in our portfolio in their pursuit of e-commerce opportunities."

American Capital is a buyout and specialty finance company with capital resources exceeding $365 million. American Capital invests senior debt, subordinated debt Subordinated Debt

A loan (or security) that ranks below other loans (or securities) with regard to claims on assets or earnings. Also known as "junior security" or "subordinated loan".
 and equity in businesses in need of capital for growth, acquisitions, ESOP ESOP

See: Employee Stock Ownership Plan


ESOP

See Employee Stock Ownership Plan (ESOP).
 buyouts, management buyouts, Internet development, liquidity and restructurings. Through www.AmericanCapitalOnline.com, financing is provided for receivable and inventory financing Inventory financing

Used in the context of factoring and general finance to refer to loans to consumer product producers that use inventory as collateral. See also: Inventory loan.
, working capital loans, machinery and equipment loans, real estate loans, construction financing, acquisition funding, management buyouts, ESOP financings, Internet development, liquidity and restructurings.

Companies interested in learning more about American Capital and our flexible financing should contact John Hoffmire, Vice President of Sales and Marketing, at (781) 862-4447 or visit our website at www.AmericanCapitalOnline.com or our shareholder site at www.ACASOnline.com.

This press release contains forward-looking statements that are made pursuant to the safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. The statements regarding expected results of American Capital Strategies are subject to various factors and uncertainties, including the uncertainties associated with the timing of transaction closings, changes in interest rates, availability of transactions, changes in regional or national economic conditions, or changes in the conditions of the industries in which American Capital has made investments.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 30, 1999
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