American Cancer Society Selects Inforum Information To Support Outreach Efforts.Business Editors, Health/Medical Writers NASHVILLE--(BW HealthWire)--Jan. 19, 2000 The American Cancer Society American Cancer Society, n.pr established in 1913, this national volunteer-based health organization is committed to the elimination of cancer through prevention and treatment and to diminishing cancer suffering through advocacy, scholarship, research, (ACS (Asynchronous Communications Server) See network access server. ) recently selected Inforum(TM) marketing information to support the organization's community assessment, cancer control, and donor profiling efforts. The Atlanta, Ga.-based ACS national office will use Inforum information, including demographic, lifestyle segmentation, media preference, and risk factor data to enhance these efforts. "Assessing a community's cancer risk factors is an important ACS objective," said Cynthia Currence, national vice president, Strategic Marketing and Branding for ACS. "Inforum provides us with the critical health behavior insights we need to link cancer risk data to our outreach and intervention programs designed to modify behavior and help control cancer risk and survival." For example, ACS's mammography mammography, diagnostic procedure that uses low-dose X rays to detect abnormalities in the breasts. The early diagnosis of breast cancer made possible by the routine use of mammography for screening women increases a woman's treatment alternatives and improves her initiative in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. will use Inforum information to identify population segments that need mammography services and determine the best communication vehicle for reaching them. Inforum information will also be used by regional cancer control planners to assist in community assessment efforts to determine unique cancer problems and issues in individual communities. Inforum(TM) provides healthcare decision makers with leading edge information for developing business planning and marketing strategies. Inforum helps its clients achieve long-term competitive advantage by improving marketing ROI, leveraging competitive strengths and optimizing resources. Its software applications integrate proprietary consumer healthcare utilization research, healthcare claims data, exclusively licensed private data, and reliable public information. Inforum's track record in product innovation, flexible delivery options and customer service has earned it a diverse roster of clients including hospitals, integrated delivery systems integrated delivery system Integrated provider Medical practice A coordinated health care system formed by physician groups and hospitals which ↑ efficiency and ↓ redundancy in providing health care; IDSs coordinate delivery of a broad range of health , health plans, physician groups, assisted living as·sist·ed living n. A living arrangement in which people with special needs, especially older people with disabilities, reside in a facility that provides help with everyday tasks such as bathing, dressing, and taking medication. facilities, suppliers and other healthcare organizations. Located in Nashville, Tennessee, Inforum is a MEDSTAT MEDSTAT Medical Status information solution. |
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