American Businesses to Move Quickly to Color Printing; Survey Finds 75 Percent of Respondents Have Acquired or Plan to Acquire Color Printing Capabilities.PALO ALTO Palo Alto, city, California Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries. , Calif.--(BUSINESS WIRE)--Dec. 19, 1994--A major study released today from Hewlett-Packard See HP. Hewlett-Packard - (HP) Hewlett-Packard designs, manufactures and services electronic products and systems for measurement, computation and communications. The company's products and services are used in industry, business, engineering, science, medicine and Company suggests that a majority of American American, river, 30 mi (48 km) long, rising in N central Calif. in the Sierra Nevada and flowing SW into the Sacramento River at Sacramento. The discovery of gold at Sutter's Mill (see Sutter, John Augustus) along the river in 1848 led to the California gold rush of corporations is moving to color printing “colour separation” redirects here. For other uses, see colour-separation overlay. Color printing is the reproduction of an image or text in color (as opposed to simpler black and white or monochrome printing). . In the survey, 75 percent of the 400 MIS (1) (Management Information System) An information system that integrates data from all the departments it serves and provides operations and management with the information they require. managers queried said that the businesses they support have acquired or plan to acquire color printing capabilities in the near future. The survey, titled "Color Printing -- An Emerging Need for Persuasive Business Communications," found that almost two-thirds (63.7 percent) of the businesses that have color printing capabilities expect their use of color not of the white race; - commonly meaning, esp. in the United States, of negro blood, pure or mixed. See also: Color printing to increase in the next two years. Of those planning to enhance their color capabilities, more than half (58 percent) said demand for color printing within their companies is increasing and that they need a greater number of color printers in the office. Industry analysts confirm the increasing growth rate suggested in the survey. BIS Strategic Decisions, a market-research firm based in Norwell Norwell could be
adj. 1. Consisting of four parts or members. 2. Four times as much in size, strength, number, or amount. 3. Music Having four beats to the measure. n. over the next four years. The study also found an overwhelming 96 percent of respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. with color printers A printer that prints in color using three (CMY) or four (CMYK) colors of ink, toner or dye. Four color ribbons have been used in dot matrix printers, but these are rare today. See color laser printer and printer. agree that color printing makes business communications more persuasive, compelling and memorable. "The survey shows conclusively con·clu·sive adj. Serving to put an end to doubt, question, or uncertainty; decisive. See Synonyms at decisive. con·clu  sive·ly adv. that businesses see color
printing as a way to set themselves apart and to gain a competitive
edge," said Neal Martini, general manager of HP's Advanced
LaserJet Operation in Boise, Idaho “Boise” redirects here. For other uses, see Boise (disambiguation).Boise is the capital and most populous city of the U.S. state of Idaho. It is the county seat of Ada County and the principal city of the Boise metropolitan area. . "HP believes this market will continue to expand dramatically as more companies are exposed to the capabilities of color printing." COLOR TAKES ON EXPANDING ROLE IN BUSINESS COMMUNICATIONS As color printing moves into the mainstream of everyday business, it is being used for a variety of business printing applications: marketing documents, business presentations, internal reports, word processing word processing, use of a computer program or a dedicated hardware and software package to write, edit, format, and print a document. Text is most commonly entered using a keyboard similar to a typewriter's, although handwritten input (see pen-based computer) and , spreadsheets The following is a list of spreadsheets. Freeware/open source software Online spreadsheets
In addition, businesses are demanding technology that helps set them apart. In fact, the findings indicate that color laser printing is the next logical step for office printing, with 58 percent of respondents saying they would choose this technology when they select a color printer for their offices. Other technologies mentioned included inkjet, thermal transfer See thermal wax transfer printer and direct thermal printer. , dye sublimation sublimation, in chemistry sublimation (sŭblĭmā`shən), change of a solid substance directly to a vapor without first passing through the liquid state. and serial impact dot matrix. BUSINESSES WANT PROFESSIONAL-LOOKING DOCUMENTS The quality of its printed documents is an extremely important factor in establishing a company's professional image. The survey results show that respondents look for high-quality output when purchasing color printers, and almost two-thirds expect their need for color output to increase by at least 10 percent in the next two years. In addition to quality, companies look for affordability and take into consideration the manufacturer's reputation when buying color printers. Another important factor for respondents was ease of use, with nearly three-quarters agreeing that a color printer needs to be user friendly. Hewlett-Packard Company, the world leader in color printing, sponsored the survey, which queried MIS managers from a wide variety of industries, including manufacturing, health services health services Managed care The benefits covered under a health contract , business services, retail, banking, insurance, transportation and government. The survey-results announcement follows HP's recently announced Color LaserJet and DeskJet printers. The HP Color LaserJet printer is designed to help corporate computer users add color text and graphics to reports, proposals, spreadsheets, memos and other everyday business documents. Hewlett-Packard Company is a leading global manufacturer of computing computing - computer , communications and measurement products and services recognized for excellence in quality and support. HP has 98,400 employees and had revenue of $25 billion in its 1994 fiscal year. -0- The following findings were derived from a telephone survey of 400 MIS managers across 16 vertical industries on the use and acceptance of color printing in their business communities. It was conducted earlier this year by Schulman, Ronca and Bucuvalas of New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. on behalf of Hewlett-Packard Company. Additional findings include the following:
Approximately how many employees work at this site or location of
your company?
(among those who have color printers)
NO. OF EMPLOYEES PERCENT OF RESPONDENTS
- 1-9 5.4
- 10-99 35.7
- 100-499 29.8
- 500-999 15.5
- 1,000-4,999 11.3
- 5,000-24,999 0.6
- No response 2.3
Which of the following best describe the way you use color in the
documents you print now?
(among those who have color printers)
USE OF COLOR PERCENT OF RESPONDENTS
- Special Situations/Applications 61
- Presentations/Newsletters 21
- Everything 12
- Never Used 5.5
- Don't Know 0.6
For each of the following applications, please tell me if you
currently use or plan to use your color printer for that
function?
(among those who have color printers)
APPLICATIONS PERCENT OF RESPONDENTS
- Business graphics (bar and pie charts)
not merged with text 90
- Presentation materials/overhead transparencies 88
- Spreadsheet graphics 71
- Desktop publishing with sophisticated page layout 63
- Word processing not merged with graphs/text 57
- Multipage documents with merged graphs/text 49
- Graphic arts 41
- Imaging 37.5
- Technical drawings and images 35
- Electronic forms using ruling or shading 32
- CAD/CAM or CAE 29.2
- Color proofing 25.6
- Memos, general correspondence, letters and reports 24
When you do buy a color printer, which of the following types of
color printing technology do you think you might use for your
office?
(among those who do not have color printers)
TECHNOLOGY PERCENT OF RESPONDENTS
- Color Laser Printer 58
- Inkjet (Solid and Liquid) 31
- Plotters 9
- Electrophotographic 8(a)
- Dot matrix 7
- Dye sublimation 7
- Thermal wax 5
- Don't Know 18
(a) Question was open-ended; total reflects respondents' true
answers.
How many color printers does your company have?
(those with in-house color printing)
NO. OF PRINTERS PERCENT OF RESPONDENTS
- One 36
- 2-5 41
- 6-10 12
- 11-20 5
- More than 20 4
- Don't Know 2
What brand(s) of color printer do you have in your office?
(among those with color printers)
BRAND PERCENT OF RESPONDENTS
- HP 69
- Canon 5
- Tektronix 5
- IBM 4
- Xerox 3
- Panasonic 3
- CalComp 2
- NEC 2
- QMS 1
- Digital 1
- Don't Know 5
CONTACT: Hewlett-Packard Company
John Curtis, 208/396-6350
Ketchum Public Relations (for HP)
Nancy Prater, 415/984-6305
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