American Business Media Launches $3 Million Ad Campaign.Business Editors NEW YORK--(BUSINESS WIRE)--Sept. 4, 2003 Ads will appear in The Wall Street Journal, Advertising Age, Adweek Adweek is a weekly American advertising trade publication. First published in 1978, Adweek covers creativity, client/agency relationships, global advertising, accounts in review, and new campaigns. and other business publications Advertising in b-to-b media is the secret to many a company's success. This is the message of a new advertising campaign from American Business Media American Business Media is an association of business information providers that was founded in 1906. Currently, the association has more than 300 member companies and delivers business intelligence to industry, Madison Avenue, Wall Street and the Beltway, representing almost 5,000 , the association for business-to-business media companies. The campaign will break during the week of September 8th in business publications including Advertising Age, Adweek, Brandweek, BtoB, Chief Executive, Mediaweek and The Wall Street Journal. The $3 million print and online campaign was developed by New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of ad agency Mad Dogs & Englishmen, which has been American Business Media's creative partner since 2001. Media duties were handled by Mark Rothman Mark Rothman is a noted and credited writer best known for having been involved with the creation and production of Laverne and Shirley. He was also a contributing writer to numerous other shows including Happy Days. & Associates. "Our previous campaign consisted of straightforward, mostly-text ads that spoke to the ability of b-to-b media to deliver even during tough economic times," said Gordon Hughes, American Business Media's president & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "This new campaign draws me in, makes me smile and entices me read the copy. The message is exactly on target: B-to-b media advertising works." With Mad Dogs & Englishmen's unique style and sense of humor Noun 1. sense of humor - the trait of appreciating (and being able to express) the humorous; "she didn't appreciate my humor"; "you can't survive in the army without a sense of humor" sense of humour, humor, humour , the ads tout Tout To promote a security in order to attract buyers. tout To foster interest in a particular company or security. For example, a broker might tout a security to a client in the hope that the client will purchase the security. the unequalled power of b-to-b publications, websites and events to connect with the full spectrum of business decision-makers. Each of the ads features an anonymous executive--face obscured--with a quote about b-to-b media's role in his or her company's success. The body copy highlights findings from a Yankelovich/Harris research study that shows b-to-b media influences executives' purchase decisions more than any other media. Images of the ads are available upon request. About American Business Media Founded in 1906, American Business Media is the association for business-to-business information providers, including producers of print publications, websites, trade shows and other media. Its member companies reach an audience of more than 90 million professionals and represent over 2,500 print and online titles and 800 trade shows. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion