American Business Media Breaks New Advertising "The Economy's Ups & Downs".Business Editors NEW YORK--(BUSINESS WIRE)--Sept. 13, 2002 American Business Media American Business Media is an association of business information providers that was founded in 1906. Currently, the association has more than 300 member companies and delivers business intelligence to industry, Madison Avenue, Wall Street and the Beltway, representing almost 5,000 has launched its latest advertising, "The Economy's Ups & Downs" reaffirming the power of b-to-b media, which includes magazines, Web sites and trade shows. The new ad recognizes the nature of the current economic climate understanding that each day reveals new challenges, both good and bad. The campaign utilizes research from the Yankelovich/Harris Study and Fairfield Research to reinforce the message that whether the market is bullish Bullish Word used to describe an investor's attitude. Bullish refers to an optimistic outlook, while bearish means a pessimistic outlook. bullish or bearish Bearish Words used to describe investor attitude. A bearish investor believes that a particular asset or the market as a whole will decline in value. bearish , b-to-b media delivers results. In fact, the campaign reiterates that key decision-makers rank b-to-b media tops in importance for influencing their purchase decisions; beating newspapers, television business networks and general business magazines. The bottom line is that to reach today's business Today's Business is a show on CNBC that aired in the early morning, 5 to 7AM ET timeslot, hosted by Liz Claman and Bob Sellers, and it was replaced by Wake Up Call on Feb 4, 2002. leaders advertising more, not less, is essential. As with previous ads, this new ad is running in major industry publications including Advertising Age, the Adweek magazines, BtoB, Folio (1) Text management software for the professional reference publishing market from Fast Search & Transfer, Oslo, Norway and Boston, MA (www.fastsearch.com). Known as FAST Folio since its acquisition in 2004 from NextPage, Inc. : and The Advertiser. "We're excited about our new ad because it emphasizes the power of b-to-b media's ability to reach b-to-b leaders. This ad is another example of American Business Media's commitment to raising the stature and visibility of our industry," said Gordon T. Hughes II, President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , American Business Media. Founded in 1906, American Business Media is the b-to-b industry association for global information providers that represent magazines, Web sites, trade shows, conferences, newsletters, and other media. These member companies reach an audience of more than 88.9 million professionals and generate more than $239 billion in industry revenues. |
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