American Business Media (ABM) Agri-Council.On behalf of the members of the American Business Media American Business Media is an association of business information providers that was founded in 1906. Currently, the association has more than 300 member companies and delivers business intelligence to industry, Madison Avenue, Wall Street and the Beltway, representing almost 5,000 Agri-Council, I am excited to take part in this year's annual AMS AMS - Andrew Message System in Portland, OR. Our joint venture has yielded positive opportunities for all agricultural media for eight years running. This year is no different. The foremost gathering of ag communication leaders from agrimarketers to college students, AMS fosters personal growth and development at all levels. It is an ideal event to build relationships with key players in the industry and I look forward to being part of it once again. As chairman of the ABM ABM: see guided missile. ABM - Asynchronous Balanced Mode Agri-Council, I have witnessed a plethora of forward-thinking ideas put in motion by our members during the past year. A few key opportunities stand out that I am thrilled to report on. As our partnership with AAEA AAEA American Agricultural Economics Association AAEA African American Environmentalist Association (Washington, Maryland) AAEA American Agricultural Editors Association AAEA Arkansas Association of Educational Administrators and LPC (language) LPC - A variant of C designed ca 1988 to program LP MUDs. grows stronger each year, individual ideas and proposals become intertwined among all three organizations. A prime example of this trend is currently taking place between our organization and AAEA, as they recently adopted ABM's editorial code of ethics Code of Ethics can refer to:
As a separate unit, we are accomplishing one of our own core missions--to develop research that demonstrates the value of agricultural media. Building on the foundation created last year from our Harris Interactive study, ABM Agri-Council members recently developed a FAQ (Frequently Asked Questions) A group of commonly asked questions about a subject along with the answers. Vendors often display them on their Web sites for use as troubleshooting guidelines. e-mail campaign targeting agricultural marketers and agencies. It will shed light on preferred media formats among farmers and ranchers and analyze the use of technology, particularly the Internet, in rural America. This is significant as we continue to mine our research database for information that is useful to our members and the organizations they represent. With innovative ideas and progressive initiatives in the works, we are looking forward to another exciting and successful year with our AMS partners. by Bill Newham, Chairman, ABM Agri-Council food360[degrees] Division, Vance Publishing, Lenexa, KS |
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