American Business Media (ABM; New York) has commissioned Forrester Research (Boston, MA) to conduct what it calls the largest study ever done on business media.

American Business Media (ABM; New York) has commissioned Forrester Research (Boston, MA) to conduct what it calls the largest study ever done on business media. The study includes more than 1600 participants including 800 companies who market in the b2b arena, and 800 end-users of business media, including readers, viewers and attendees. Each of the two questionnaires (marketers and end-users) will have both U.S. and Canadian samples. Results of the study will be presented "at a major New York City event" in October, ABM said.